Got Nature? Blog

Illinois-Indiana Sea Grant (IISG): Understanding what consumers think about fish can help aquaculture producers, marketers, and industry partners communicate more effectively. A new publication from Illinois-Indiana Sea Grant provides research-based guidance to help the Midwest aquaculture industry strengthen consumer connections and promote locally produced fish.

The publication, Catch a Following: Messaging Strategies for US Midwest-Produced Fishes, translates social media sentiment research into practical communication strategies for producers working with Bluegill, Largemouth Bass, Walleye, Yellow Perch and Rainbow Trout. The goal is to help the industry build consumer trust, highlight sustainability efforts and strengthen the market position of Midwest-produced fish.

To discover more about this research and what it reveals about consumer attitudes toward Midwest-produced fish, download the publication, Catch a Following: Messaging Strategies for US Midwest-Produced Fishes.

Resources:
Illinois-Indiana Sea Grant (IISG)
IISG YouTube Channel, Illinois-Indiana Sea Grant (IISG)
Aquatics & Fisheries, YouTube Playlist, Purdue Extension – Forestry and Natural Resources (FNR)
Sustainable Aquaculture: What does it mean to you?, The Education Store, Purdue Extension’s Resource Center
Guide to Marketing for Small-Scale Aquaculture Producers, The Education Store
A Guide to Small-Scale Fish Processing Using Local Kitchen Facilities, The Education Store
Marine Shrimp Biofloc Systems: Basic Management Practices, The Education Store
Seafood Basics: A Toolkit for Understanding Seafood, Nutrition, Safety and Preparation, and Sourcing, The Education Store
Fish Muscle Hydrolysate, The Education Store
Bluegill Farmed Fish Fact Sheet, The Education Store
Aquaculture Industry in Indiana Growing, Purdue Today
Rainbow Trout Farmed Fish Fact Sheet w/recipe, The Education Store
Atlantic Salmon Farmed Fish Fact Sheet w/recipe, The Education Store
Largemouth Bass Farmed Fish Fact Sheet w/recipe, The Education Store

Illinois-Indiana Sea Grant (IISG)

Diana Evans, Extension & Web Communications Specialist
Purdue University Department of Forestry and Natural Resources