Online Non-Credit Program Launch Process



1 Exploratory

Month 1

2 Internal Approval

Months 1-2

3 Execution & Implementation

Months 2-5

4 Launch & Continuous Support

Months 3-5

1. Exploratory Phase (Month 1)
(All times are approximate. This timeline represents the best-case scenario.)

Week 0-2*

Notice of Intent & Market Research (Market Research Driven)

Market Research Steps: Purdue Online will receive market research done by a 3rd party every 3-6 months. Including:Enrollment projectionsMarket positionPricingMarket research will be published, and a call for proposals will be issued. Specific departments may be asked to participate. Who is Involved: Purdue Online (Initiator)Online Education Marketing Research Firms (e.g….

Week 0-2*
Week 0-2*

Notice of Intent & Market Research (Faculty Driven)

Notice of Intent Steps: Faculty Driven Initiative (or Corporation via Faculty): Please submit a Notice of Intent through Qualtrics.You will be notified if there are potential opportunities to collaborate with others in the system.If interested in learning what others are intending to offer online, please visit this Online Portfolio Management site. Who is…

Week 0-2*
Week 2

Online Portfolio Management

Steps: Purdue Online makes recommendation to the Provost Committee based off pre-proposals, market research, and knowledge of the existing book of online business.Provost Committee will review the recommendation based on:Market research: enrollment projections, pricing, and market positioningAcademic department: faculty initiated programs versus market drivenEvaluation of online portfolioProvost Committee will resolve…

Week 2
Week 2

Project Discussion

Steps: The department head, faculty, and launch director will meet to discuss the timeline and process for launching the online program. Note: If the online program is faculty initiated, this meeting will occur twice; once at the outset and once after the marketing, pre-proposal, and online portfolio management steps. Faculty…

Week 2