Notice of Intent & Market Research (Faculty Driven)
Notice of Intent
Steps:
Faculty Driven Initiative (or Corporation via Faculty):
- Please submit a Notice of Intent through Qualtrics.
- You will be notified if there are potential opportunities to collaborate with others in the system.
- If interested in learning what others are intending to offer online, please visit this Online Portfolio Management site.
Who is Involved:
Faculty Driven Initiative (or Corporation via Faculty):
Faculty (Initiator)
Purdue Online (Collaborator)
Forms & Resources:
Link to Notice of Intent
To start a discussion, please contact us at onlineNOI@purdue.edu.
Market Research
* If program is faculty driven, allow an additional 6-8 weeks for market research.
Steps:
- Once a Notice of Intent has been submitted, you will be contacted to start a market research.
- Purdue Online will start a market research through BurningGlass, Eduventures or Education Advisory Board.
Questions to Consider:
Opportunity Scouting/Gap Analysis
- Regularly assess and analyze demand and supply dynamics of the online education market, new programs, and modalities including students, employers, andragogy, and technology.
- Identify, gather, and test new ideas for improving program and portfolio (target segments, features, price, delivery, testing/evaluation, employer partnerships, and other similar dimensions).
- Who will evaluate the market for opportunities for new online programs?
- Reconcile marketplace gaps with new and existing programs.
Demand
- Who will assess the market demand for the proposed program?
- What is the demand for the program?
- Identify target student segments
- What are the demographic characteristics of the target student population (age, geographic scope, prior preparation, current employment or pre-employment)?
- What is the size of the target population and anticipated growth in the pool?
- Are there opportunities to engage alumni?
- Identify the value proposition for the degree
- What are the employment prospects for graduates of the program?
- What is the anticipated salary for graduates?
- What are the anticipated trends in these factors?
- What opportunities await students who complete the degree?
- Will students be prepared for new careers or certifications?
- What are job titles of people who complete this program?
- What are the professional organizations associated with the program (EX: American Institute of Certified Public Accountants)?
Competition Analysis
- Gather competitive intelligence
- Is there existing competition delivering the degree? Who are they?
- What, if anything, makes their programs distinctive?
- If they are traditional institutions, are they peer or aspirant schools?
- What are the program sizes? What are the current enrollments and trends in enrollment?
- What is the format of the delivery model?
- What markets have these programs targeted?
- What are the prices and trends for pricing of these programs?
- Is financial aid provided?
- If this is truly a unique, ground breaking degree, who would be the likely competitors if a market is established?
- Will the degree be easily copied?
- How is your program different from other program providers?
Who is Involved:
Purdue Online (Initiator)
Online Education Market Research Firms (e.g. Education Advisory Board/Eduventures/Burning Glass) (Collaborator)
Process Map:
Forms & Resources:
Market Research Request
To start a discussion, please contact us at onlineNOI@purdue.edu.