Crafter's License Program

Purdue University created a crafter's license program to help benefit the local craftsperson. This program provides crafters with an opportunity to use their creativity without infringing the University’s trademarks while still allowing the University to maintain the integrity of its brand. This program will also be used by local entrepreneurs to test the market before entering into a broader retail license with the University through its licensing agent, CLC. This license is ideal for fans and alumni who are interested in producing small quantities of merchandise.

Who can apply?

A self-employed individual of great skill in the manual arts who produces items that are all or partly (>50%) made by hand or with a hands-on process in the home and selling/distributing to individual consumers via events or direct sale. A craftsperson does not utilize any fully automated processes and has no paid employees.

How to apply?

To apply, go to Direct Licensing Hub and click "Apply for license." Purdue and CLC will review the application and products for approval. If approved, the crafter will be notified by CLC. The license is good for one fiscal year, starting from the date of an executed agreement. No mail applications will be reviewed.

How does the process work?

The application form should be completed and submitted online. No mail applications will be reviewed. A license agreement will be sent to the crafter for signature once the applications and photos/samples are reviewed and approved. The signed agreement should be returned to CLC with a check made payable to CLC. There is a $200 annual licensing fee.

What are the fees?

A $200 annual licensing fee will be charged by Purdue University on an annual basis. Crafters are allowed to sell up to 500 units or $2,500 in sales revenue annually. Crafters are also required to affix “Officially Licensed Collegiate Product” holograms on products.

Hologram Stickers

Crafters can request 250 holograms at a time by completing the order form. A sales report must be submitted with the order form to receive additional hologram stickers. Crafters will be limited to 500 hologram stickers per contract year.

What products can be made?

Items that are unique, handmade and of an underrepresented category. Categories that are not permitted include:

  • Apparel
  • Headwear
  • Digital Downloads
  • Consumable items/items used on or in the body
  • Potentially other items on a case-by-case basis

Where can products be sold?

This license allows for sales to individual consumers only, and does not allow for wholesale or third party vendor/distributor sales. All items must be approved by Purdue Trademarks and Licensing prior to listing or displaying for sale. Samples may be required for some items. Craftsperson can only sell products at the following locations if crafter contact information is provided and the license certificate is displayed:

  • Craft shows
  • Farmers markets
  • Festivals
  • Flea markets
  • Fairs
  • Limited online sites (personal website or crafter-hosted websites, i.e. Etsy)
  • Artisan/co-op shops
  • Distribution via events such as events organized by church, school, county or state

Please note that in accordance with University policy, no solicitation of sales may be made on campus at tailgate events.

Is artwork approval needed?

All crafters will need to submit proposed artwork for all products for approval prior to production and sale of the item. Artwork will be submitted through the crafters portal and routed to Purdue for approval.  Licensees will be given instructions for this process upon approval of their application.


Please email for additional information and questions.