Ever True Program’s Identity Standard

The Ever True Program is a specialty licensing program created by Collegiate Licensing Company to celebrate the academic, athletic and lifestyle traditions associated with Purdue. The Ever True Program contains the images and logos exhumed from the University's archives that have now contributed to the creation of unique, vintage-inspired clothing and accessories. The program assures consumers that such items are officially approved and authenticated by Purdue. Use must be consistent with the Ever True Program's identity standard (PDF) for licensees and retailers.