Graduate Certificate in Branding and Marketing Communication
Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all organizational stakeholders in creating impactful messaging strategies. Students learn to develop cohesive branding initiatives that integrate marketing, advertising and public relations.
Graduate Certificate in Branding and Marketing Communication
Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all organizational stakeholders in creating impactful messaging strategies. Students learn to develop cohesive branding initiatives that integrate marketing, advertising and public relations.
Graduate Certificate in Branding and Marketing Communication Overview
Learn to engage all stakeholders within an organization to craft effective messaging strategies. This includes applying persuasion theory to develop strategies and branding initiatives that integrate marketing, advertising, and public relations. By understanding stakeholder needs and motivations, you’ll be equipped to create cohesive and impactful communication plans that align with organizational goals.
The program emphasizes the importance of a unified approach to branding and messaging, ensuring consistency and effectiveness across all channels and audiences in today’s interconnected communication landscape. This certificate also transfers seamlessly into Purdue’s online Master of Science in Communication and the master’s in Corporate Training and Communication degrees, offering further opportunities for growth and advancement.
Explore other Brian Lamb College of Communication graduate certificates, including strategic communication, communication and leadership, digital media and communication technology, health communication and sports communication. These credentials give you even more options for stacking skills and building your resume. Prepare to lead in a career that is as rewarding as it is impactful — become a branding and marketing communication expert and make your mark in your field.
First-of-Its-Kind Program
Purdue’s online Graduate in Certificate in Branding and Marketing Communication helps communicators in the field who want to further their skills and education without the commitment of a full master’s program.
A graduate certificate is a specialized credential that provides advanced knowledge in a specific field. Available to those with a bachelor’s degree, Purdue’s 100% online graduate certificates take less time than a full master’s degree program. They are valuable for individuals looking to quickly advance their careers or pivot to a new industry. Graduate certificates also can serve as a stepping stone toward a master’s degree since they allow students to earn academic credits that may apply to a future graduate program. Ask your enrollment counselor for details or learn more about graduate certificates here.
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The cost of attending Purdue varies depending on where you choose to live, enrollment in a specific program or college, food and travel expenses, and other variables. The Office of the Bursar website shows estimated costs for the current aid year for students by semester and academic year. These amounts are used in determining a student’s estimated eligibility for financial aid. You can also use our tuition calculator to estimate tuition costs.
More information on courses and faculty can be found at the program website.
Bachelor’s degree required
Degree Required Courses
- COM 60111 Seminar in Strategic Communication (required)
- COM 64100 Integrated Marketing Communication
- COM 64400 Strategic Personal Branding
- COM 64600 Strategic Corporate Branding
Career data is based on the overall pharmaceutical and medicine manufacturing industry: Source: LightcastTM (2025). Unique job postings for July 2024-25. Projected growth for years 2019-2029.
Top Job Titles
Branding and marketing communication prepares professionals for leadership and strategic roles focused on shaping organizational messaging and public engagement. These include Directors of Communications, Directors of Government Affairs, and Directors of Development Communications, each guiding brand strategy, public relations, and stakeholder outreach. Additionally, Specialists/Managers support campaign execution, content development, and day-to-day communication efforts that strengthen brand visibility and impact.
Top Industries
Several major industries offer strong career opportunities for professionals in branding and marketing communication. These include Colleges/Universities Professional Schools and Junior Colleges and Government Agencies, both of which rely on strategic communication to engage stakeholders and support institutional goals. Additionally, Large Corporations depend on branding and marketing communication professionals to strengthen brand identity, manage public perception, and drive audience engagement.
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