Graduate Certificate in Branding and Marketing Communication

Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all organizational stakeholders in creating impactful messaging strategies. Students learn to develop cohesive branding initiatives that integrate marketing, advertising and public relations.

Ready to Take Your Next Step?

Overview
Transform perspectives and shape narratives by honing your communication skills and learning to excel in the branding and marketing communication field

Learn to engage all stakeholders within an organization to craft effective messaging strategies. This includes applying persuasion theory to develop strategies and branding initiatives that integrate marketing, advertising, and public relations. By understanding stakeholder needs and motivations, you’ll be equipped to create cohesive and impactful communication plans that align with organizational goals.

The program emphasizes the importance of a unified approach to branding and messaging, ensuring consistency and effectiveness across all channels and audiences in today’s interconnected communication landscape.

24
Weeks to Completion
9
number of credits required
$520
cost per credit hour (Indiana Resident)
$820
cost per credit hour (Non-Indiana Resident)

The cost of attending Purdue varies depending on where you choose to live, enrollment in a specific program or college, food and travel expenses, and other variables. The Office of the Bursar website shows estimated costs for the current aid year for students by semester and academic year. These amounts are used in determining a student’s estimated eligibility for financial aid. You can also use our tuition calculator to estimate tuition costs.

Program Specifics

More information on courses and faculty can be found at the program website. Button can just link to the website like above, to the curriculum page if possible.

Bachelor’s degree required

Degree Required Courses

  • COM 60111 Seminar in Strategic Communication (required)
  • COM 64100 Integrated Marketing Communication
  • COM 64400 Strategic Personal Branding
  • COM 64600 Strategic Corporate Branding
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Why Choose an Online Communication Graduate Certificate?

 Purdue’s online Graduate in Certificate in Branding and Marketing Communication helps communicators in the field who want to further their skills and education without the commitment of a full master’s program.

A graduate certificate is a specialized credential that provides advanced knowledge in a specific field. Available to those with a bachelor’s degree, Purdue’s 100% online graduate certificates take less time than a full master’s degree program. They are valuable for individuals looking to quickly advance their careers or pivot to a new industry. Graduate certificates also can serve as a stepping stone toward a master’s degree since they allow students to earn academic credits that may apply to a future graduate program. Ask your enrollment counselor for details or learn more about graduate certificates here.

Career Outcomes

30,019
Unique Job Postings
10.7%
projected growth
90.6k
Median Advertised salaries

Top Job Titles

  • Directors of Communications
  • Directors of Government Affairs
  • Directors of Development Communications
  • Specialists/Managers

Top Industries

  • Colleges/Universities Professional Schools and Junior Colleges
  • Government Agencies
  • Large Corporations

Source: LightcastTM (2023). Unique job postings for July 2022-2023. Projected growth for years 2023-2033.

Contact Us

You are not alone in taking your next giant leap.

Get your questions answered, receive application help, or plan your degree journey by speaking with an enrollment counselor. Request more information today by filling out this form to connect with a Purdue University enrollment counselor and receive additional program materials.

Ready to Become a Purdue Boilermaker?

Are you ready to join the Purdue innovators and changemakers always striving to make giant leaps forward in our industries and fields? Start your application today!