Industry Engagement

The Purdue Tourism & Hospitality Research Center is actively involved in the development of the tourism industry and works with destinations and tourism organizations in Indiana and around the world to provide practical, research-based solutions to tourism problems.

The Purdue Tourism & Hospitality Research Center regularly undertakes projects for industry. Our projects include:

• Marketing and Economic Research
• Value-Added Data Analysis
• Educational Program and Curriculum Development
• Planning and Development

Our clients include:

• Hotels
• Tourism operations and attractions
• Convention and Visitors Bureaus, state tourist offices
• Cities and communities

For more information on how you can work with the Purdue Tourism & Hospitality Research Center,
contact us:

Purdue Tourism & Hospitality Research Center
900 W. State Street
West Lafayette, IN 47907-2060
(765) 494-4643

Marketing and Economic Research

Conducting marketing research that meets the highest standards of our clients and the academic community while improving marketing effectiveness.

• Analyses of advertising effectiveness/conversion studies and marketing evaluation
• Economic impact studies
• Studies on the impact of gaming
• Visitor profiles studies
• World Wide Web site effectiveness assessments

Value-Added Data Analysis

Collecting, auditing, and analyzing datasets to provide added value for clients while advancing the field of tourism and hospitality research.

• Audits of survey datasets
• Secondary data analysis to provide added value to survey sponsors

Educational Program and Curriculum Development

Developing and facilitating training programs for clients so that they can be successful in achieving their goals in tourism and hospitality. Enhancing the research skills of quality graduate students by providing opportunities to participate in funded research projects and value-added data analysis.

• Educational Program and Curriculum Development
• Hospitality and service quality management training
• Tourism curriculum development
• Training in marketing and marketing research

Planning and Development

Providing planning and advisory services in tourism marketing, planning, and development.

• Advisory services on destination marketing planning
• Database marketing system development
• Market and feasibility analyses
• Marketing plan development
• Strategy development and visioning
• Tourism planning
• World Wide Web site development