Getting Started
Launching or redesigning a Purdue website begins here. Purdue Brand Studio and Purdue IT partner to provide branded themes for WordPress and Cascade, as well as guidance and support for every step.
Web Support for Campus Partners
To help launch consistent sites confidently, Purdue Brand Studio:
- Provides branded themes, page templates and blocks.
- Shares brand and web guidelines for content, design and accessibility.
- Offers planning sessions, documentation and troubleshooting support.
- Connects campus partners through the Purdue Brand Network and Teams channels.
WordPress and Cascade
Both WordPress and Cascade have strengths. When choosing your platform, consider:
WordPress is often the best fit for sites that require flexibility, storytelling features or frequent updates. The Purdue WordPress theme includes starter templates, block-based layouts and accessibility built in. Although the older WordPress theme is still supported, we recommend switching to the new one as soon as possible. The legacy version remains available for download on GitHub.
Cascade is often chosen for content-heavy sites that benefit from structured templates and centralized management. The new Cascade templates include branded layouts and updated blocks that simplify content entry while keeping the design consistent. Legacy Cascade templates are still supported but should be phased out. If you need them, the older set can be downloaded from GitHub.
Email is a vital tool for connecting with students, faculty, staff, alumni, donors and friends of Purdue. Purdue Brand Studio and campus partners support a variety of resources to help ensure email communications are reliable and on brand.
- Email Signatures
Faculty and staff can generate branded signatures using the Email Signature Generator. Consistent email signatures reinforce Purdue’s identity across communications.
Email Signature Generator - Email Systems
Campus marketers who regularly send newsletters and targeted communications may use Purdue-supported platforms:- Delivra: The official email marketing platform supported by Purdue Brand Studio, Delivra is whitelisted by ITaP to ensure consistent delivery to Purdue addresses. Log in to Delivra.
- Marketing Cloud: It is used to communicate utilizing data from the Purdue for Life Foundation. To request access, submit a Marketing Cloud request or contact Purdue for Life.
Support and Community
Purdue websites are built collaboratively.
- Purdue IT provides technical setup and infrastructure: tickets-webservices@purdue.edu.
- Purdue Brand Studio offers design, content and compliance guidance: https://www.purdue.edu/brand-studio/contact/request/
- Community groups give you direct access to peers and updates. These Teams channels are for troubleshooting, sharing examples and staying informed about updates to Purdue’s digital ecosystem: