Compliance
Purdue websites must uphold standards that ensure accessibility, brand alignment, privacy, policy adherence and data security. Compliance is not only about meeting external regulations — it is about delivering inclusive, trustworthy and consistent digital experiences that reflect the university’s mission of learning, discovery and engagement.
Accessibility
Purdue is committed to building websites that are usable by everyone, regardless of ability, device or context. All sites must follow WCAG 2.1 AA standards, which define requirements for text, images, color contrast, navigation and multimedia.
Detailed web accessibility guidelines provide direction for editors and developers, including use of the digital color matrix, Siteimprove testing and theme-level compliance audits. For answers to common accessibility questions and implementation scenarios, visit the Web Accessibility FAQ page.
Brand Compliance
Consistency builds trust. Purdue’s brand identity guidelines define the proper use of logos, fonts, color palettes, editorial style and tone across all digital platforms. Following these standards ensures that every Purdue website communicates clearly and reinforces reputation.
Domain and User Content Governance
Strong governance ensures Purdue websites remain accurate, consistent and secure.