Introductory Core Courses

ENTR 31000 builds on the foundational skills developed in ENTR 20000 (prerequisite course) to bring students through the process of launching a new venture. Students work in teams to develop and validate business models for potential startups. This occurs through experiential activities including gathering feedback from potential customers, creating forecasts, developing a go-to-market strategy, and pitching to investors. Students can choose ENTR 31000, ENTR 31500, or ENTR 32500 to serve as the second required core course for the Certificate in Entrepreneurship and Innovation.

Students develop the knowledge and skills to:

• Validate new business concepts and business models.
• Conduct primary market research with prospective customers.
• Apply the financial knowledge necessary for sales forecasting and cash flow management.
• Evaluate methods to acquire and manage financial resources for a proposed venture.
• Persuade investors and partners to support an entrepreneurial venture.
• Identify and recruit talent for an entrepreneurial team.
• Participate effectively as a team member or leader.

Required Textbook

Title: Disciplined Entrepreneurship Workbook
Authors: Aulet, Bill
Publisher: Harper Business
ISBN: 9781119365792

Additional Materials Varies by Sections

ENTR 32500 builds on the foundational skills developed in ENTR 20000 (prerequisite course), to provide
students with a comprehensive understanding of entrepreneurship in a global context. It explores the
differences, challenges, and opportunities associated with developing international ventures and
expanding into overseas markets. Through topic lectures, case studies, and experiential team projects,
students will gain insight into global trends, cultural nuances, business models, strategies, and pitching to
stakeholders and investors. Students can choose ENTR 31000, ENTR 31500, or ENTR 32500 to serve as
the second required core course for the Certificate in Entrepreneurship and Innovation.

Students develop the knowledge and skills to:

• Identify economic, political, technological, ethical, and cultural factors influencing entrepreneurship in global settings.
• Develop cross-cultural awareness to navigate diverse business environments.
• Conduct feasibility analysis for international new venture expansion.
• Recognize the critical aspects of global supply chains and its business implications.
• Describe international funding sources and currency considerations.
• Identify sources of funding and investor needs and persuasion of potential investors to support a global venture.
• Explore global entrepreneurial and innovation ecosystems as scalability engines.
• Understand the process of recruiting, hiring, and developing a global team.
• Participate effectively as a team member or leader.

Reading assignments found in Brightspace.