ENTR Students Take 2nd at Business Plan Competition

The Burton D. Morgan Business Plan Competition was held February 23. Froyo Xpress received $10,000 for its second-place finish.

Marek Davis wished there were a soda machine in the lobby of Harrison that would let him pour his own drink after hours. Then he realized the potential his idea had as a business. He formed a team consisting of Purdue freshmen in his entrepreneurship class. They talked to their teacher, Mike Cassidy, a continuing lecturer who teaches ENTR 200, “Introduction to Entrepreneurship and Innovation.” Cassidy said that the team should consider a self-serve machine that would provide frozen yogurt instead of soda, because the market for soda is declining and the market for frozen yogurt is increasing. They listened and entered the business plan competition hosted by the Burton D. Morgan Center for Entrepreneurship.

Read the Purdue Exponent’s full article .

Competition results can be found here.