Web Accessibility FAQ
In April 2024, the U.S. Department of Justice (DOJ) issued a revised ruling under the Americans with Disabilities Act (ADA) requiring all web and digital content to be accessible by April 26, 2027. To meet this mandate, Purdue University must ensure that all institutional web templates, pages and systems comply with WCAG 2.1 AA standards. The Purdue Brand Studio (PBS) digital team, in collaboration with campus accessibility leaders, is coordinating a structured accessibility audit and remediation plan to guide campus marketing partners. This initiative aligns with Purdue’s long-standing commitment to inclusion and equitable access while mitigating compliance, legal and reputational risks.
This FAQ page addresses common questions from Purdue Brand Network campus marketers about Purdue University’s web and digital accessibility requirements. These answers reflect guidance that has been reviewed and vetted by multiple groups at Purdue University, including information provided by Purdue Brand Studio, Purdue IT, Purdue’s Americans with Disabilities Act (ADA) coordinator and representatives from our third-party partners in web accessibility, Siteimprove and Brailleworks.
This page is meant as a reference for campus marketers and is being provided for guidance. It does not constitute legal advice. For Purdue’s ADA accessibility requirements, definitions of the mandate, the 2027 updated Department of Justice standards and its requirements, visit Purdue’s Office for Civil Rights website’s guidelines on digital accessibility. For more information and guidelines on video accessibility, please view this resource.
Additional information will be added here as guidance is finalized.
Roles, Responsibility and Resources
Accessibility Standards and Compliance
Linking to External Content
Faculty Websites and Non-Purdue Domains
PDFs and Electronic Documents
Images and Visuals on Websites
Password-Protected and Internal Content
Third-Party Systems and Vendors
Design, Templates and Support
Siteimprove
In closing, we want to share that at Purdue Brand Studio we believe good design is compliant design, and we strive to serve all users. Creating user-friendly digital experiences that meet accessibility standards isn’t just a legal requirement or a checklist, but an integral part of creating truly effective, intuitive experiences for everyone, including people with disabilities. Accounting for diverse user needs from the start improves usability for all and helps to avoid costly fixes later.