Graduate Certificate in Business Essentials

In Accounting Essentials students will analyze the key principles used in financial accounting and the process of preparing financial statements. In addition, students will learn how to describe the financial statements, the parties involved in the production and use of financial statements and evaluate how managers’ choices and estimates shape financial statements.

In Accounting Essentials students will analyze the key principles used in financial accounting and the process of preparing financial statements. In addition, students will learn how to describe the financial statements, the parties involved in the production and use of financial statements and evaluate how managers’ choices and estimates shape financial statements.

Marketing essentials prepares students to analyze the strategic marketing management process and how it can impact a company’s position in the marketplace. This includes learning how to evaluate marketing information to make strategic decisions, design a customer value-driven marketing strategy and create an integrated marketing program.

Operations Essentials focuses on teaching students to analyze the basic tradeoffs facing operations managers. This provides students with the knowledge to determine if a production system is appropriate for a firm’s choice of target market and competitive priorities and the capacity of a process. Course material also includes analyzing how flowtime, flowrate and inventory are related. As well as learning to differentiate between managing a bottleneck and managing a non-bottleneck. Along with recognizing the effect of uncertainty and variability on a production system.

In Finance Essentials students will be able to use the tools to analyze and compare investment opportunities. This will allow students to know how to use the tools to make informed financial decisions, creating a foundation for further studies in finance, accounting, real estate, and general management.

Strategic Management deals with the organization, management, and strategic positioning of the firm so as to gain long-term competitive advantage. To accomplish this objective, this course introduces and employs various analytical frameworks that help us to identify the sources of competitive advantage from both an industry and firm perspective. By focusing on what makes some competitive strategies strong and viable, while others remain weak and vulnerable, we shall develop the ability to consider the impact of change and other important environmental forces on the opportunities for establishing and sustaining competitive advantage.