Expert: Simon’s digital shopping platform adds to competition for consumers

Mohammad Rahman
Download image

WHAT: Indianapolis-based Simon Property Group, which operates malls and other retail locations in 37 states and Puerto Rico, announced this week it is partnering with Rue Gilt Group, backed by entrepreneur Michael Rubin, and investing $280 million in a new, digital shopping platform.

EXPERT: Mohammad Rahman, an associate professor in the Krannert School of Management, over the past decade has studied how physical stores, online retailers and other retail channels compete for consumers. His research suggests that the reason buyers shop online or in-store is based on the product and geographical location. Simon’s combination of physical and virtual storefronts also could offer insights into how consumers navigate the growing web of retail establishments.

QUOTE: “The success of Simon’s new platform may depend on the ability to curate merchandise that optimizes the convenience of the consumers but also protects the interest of the participating brands. In the age of omnichannel retailing, it is also important to harness the data from all customer touch points, including the physical stores.”

Writer: Joseph Paul, 765-494-9541, paul102@purdue.edu

Source: Mohammad Rahman, 765-494-4464, mrahman@purdue.edu