Agriculture News

April 26, 2018

Purdue program focuses on sharpening decision making skills

WEST LAFAYETTE, Ind. - Purdue University’s Center for Food and Agricultural Business will offer the Strategic Decision Making seminar June 12-14 on the university’s West Lafayette campus.

The three-day program will provide participants with the knowledge and tools necessary to make big decisions that impact a company’s bottom line, such as new product strategies, investment opportunities and research and development initiatives. Participants will have the opportunity to complete optional individual case studies based on decisions specific to their organizations. Faculty will provide one-on-one feedback.

“We make decisions every day; however, some require more discipline and structure with the direction of the company in mind,” said Allan Gray, center director and Land O’Lakes Chair in Food and Agribusiness. “Strategic Decision Making is a program designed to guide participants in making these impactful decisions and managing the involved risk.”

In addition to Gray, program facilitators are Michael Boehlje, professor emeritus of agricultural economics, Nicole Widmar, associate professor of agricultural economics, and Nathan Thompson, assistant professor of agricultural economics.

Program topics include decision-making frameworks, tools for effective decision making and implementing decisions. Participants will walk away understanding how to define problems, identify tradeoffs, use discipline when making decisions in a fast-paced environment, learn from failure and avoid decision traps. They’ll also learn techniques to maintain current business while driving growth.

This program is designed for leaders and managers who are pursuing growth or investment opportunities, developing product launch strategies, prioritizing research and technological developments or implementing change initiatives.

The program is a partnership with the Agricultural Retailers Association. Registration is $2,445 for ARA members through May 4. The early bird rate for non-members is $2,545 through May 4. After May 4, the rate is $2,695. Contact April Sauer, managing director, at aasauer@purdue.edu with questions about registration fees and more information about the program. Learn more and register at http://agribusiness.purdue.edu/seminars-and-events/strategic-decision-making.

Writer: Rebecca Frazier, frazie16@purdue.edu 

Media Contact: Jennifer Stewart-Burton, 765-496-6032, jsstewar@purdue.edu 

Sources: Allan Gray, 765-494-4323, gray@purdue.edu

April Sauer, 765-494-4328, aasauer@purdue.edu

Agricultural Communications: (765) 494-8415;
Darrin Pack, Manager/Media Relations and Public Information, dpack@purdue.edu  
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