HLA post-docs and staff attended the Builder’s Initiative Diverse Market Case Study project kick-off meeting in Burlington, VT. Building off work from the Diverse Corn Belt project, this work will conduct in-depth case studies on supply chains of emerging, established, and failed diverse markets across the Midwest. Case study insights will be valuable to understanding[Read More…]
Several members of HLA presented at Indiana Diverse Farm Tours on August 12 at DeSutter and Mills Farms, and August 13 at Van Kleys Blueberries and Hennings Farm and Greenhouses. Ashley Adair emceed and spoke about organic certification; Juliano Marques presented “Market Segmentation: A Key to Fine Tuning Your Products,” and Miranda Purcell discussed blueberry[Read More…]
Juliano Marques, PhD Postdoc Researcher, HLA, Purdue University Thursday November 16th, at 3:30pm, HORT 117 or join via Zoom “Enhancing Consumer Intent to Purchase Green Food Products: Integrating Food Safety and Environmental Values through a Novel Measurement Scale” Abstract: Consuming green foods (also called sustainable foods) has been associated with various health, environmental, and social[Read More…]
