Torres Lab


Dr. Ariana Torres and members of the Torres Lab, Visiting Scholar Alvaro Hernandez and Postdoctoral Researcher Juliano M.R. Marques, examined how food-label preferences among agricultural buyers relate to sourcing from diversified farms. Using survey data from procurement managers, the study identified distinct buyer segments based on preferences for certified and non-certified sustainability labels and found…Read more about New Research Connects Food Label Preferences to Diversified Farm Purchasing[Read More]




Dr. Torres’ Lab held the third session of their webinar series designed to help farmers interpret and apply financial performance indicators to their businesses on January 16. More information about upcoming webinars and to view previous webinar recordings can be found on the Horticultural Business website (https://www.purdue.edu/hla/sites/hortbusiness/projects/hortcalculator/). Spread the word: Share this opportunity with the…Read more about Torres Lab Held Third Session in Their Webinar Series[Read More]


Please join us in welcoming Mario Muñoz, the newest MS graduate student in Dr. Ariana Torres’ Lab! Hailing from Guatemala, he completed his undergraduate studies at Zamorano University in Honduras. His graduate research will focus on consumer preferences and decision-making processes for specialty crops. Currently, he is investigating homeowners’ preferences and willingness to purchase turfgrass…Read more about Welcome New MS Student Mario Muñoz[Read More]



Camila Ulloa (Torres Lab) received a $400 travel grant from Purdue’s Institute for a Sustainable Future. The grant is for her presentation, “Characterizing the U.S. Salad Mixes Market Environmental Footprint Claims,” at the International Food and Agribusiness Management Association meeting in June 2023. ISF promotes collaborative research that advances understanding of persistent global sustainability challenges….Read more about Camila Ulloa Received Travel Grant[Read More]


Page last modified: April 14, 2023

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