Email Campaigns

Your first step to creating an email message is to put pen to paper or fingertips to keyboard. Identify your population and your email’s call-to-action. Then, get typing!

For content inspiration, we recommend sourcing Purdue Brand Studio’s Content Packages webpage. Alternatively, you could connect with your Student Ambassadors or Alumni network to find stories that resonate. Our central communication efforts are focused on sharing content about Purdue University as a whole, but you can help recruitment by sharing information and stories from within your college or unit.

When it comes to creating the email itself, our partners are invited to use our Email Builder tool to help build the HTML source code for responsive, in-brand emails. We have several templates available.

Not sure how to use our tool? Visit our Email Builder page for step-by-step instructions and a video tutorial.

To access the Email Builder tool, follow the link below and use your Purdue Career Account to log in.

Alternative email building applications are available online and partners are welcome to use them. We only require that submitted mailings be in-brand and responsive.

The steps found below assume you’ve created your email and copied the source code to your clipboard.

1. Navigate to UG Slate and under Deliver select Mailings.
2. Click the New Mailing button.
3. Name your mailing following our preferred naming convention:
   Unit Code – Prospect Status – Communication Name – Enrollment Year
4. Set the folder path and update the user fields.
5. Hit Save.
6. Once the new mailing loads, select Edit Message.
7. Click on the Source icon in the WYSIWYG toolbar.
8. Delete the present HTML code and paste your copied mailing’s HTML code.
9. Select Source to preview your email and then save your changes.
10. Update the Sender, Recipient, CC and Subject fields.
11. Save the email once completed.

Before submitting or requesting an Email Campaign project request with EMSCI, be sure you check your mailing for the following:

• Verify there are no spelling or grammatical errors.
• Add and check your variable data fields, like {{First-Name}}, {Email}, etc.
• Add and check your Sender data fields: “Your Preferred Sender Display Name“ <Sender Email Address> 
  • For example: “Enrollment Management at Purdue University” <admscrm@purdue.edu>
• Make sure all of your hyperlinks work correctly.
• Make sure any user-created images are appropriately sized inherently/intrinsically. Images should not be scaled up or down via Image Properties settings.
• Send a “Test Message” to yourself to ensure the mailing displays correctly in both desktop and mobile view.

You must submit an Email Campaign request 10 full working days before your desired distribution date. This allows time for adequate review, filter creation and queuing for delivery.

NOTE: If a project is submitted after 4 pm, that 10 day project turnaround time will begin on the following day. Please be mindful of your target deadlines and when you submit requests.

1. Navigate to Sharedwork.
2. Select Email Campaign from the Project Type drop-down menu.
3. Fill out the form to the best of your ability.