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As set forth by the Strategic Plan of Purdue University – West Lafayette, Enrollment Management is committed to aligning University resources for the purpose of enhancing the quality and diversity of the student body, student learning experiences, student satisfaction, and, as a byproduct, improving student retention and graduation rates of our undergraduate enrollment. In so doing, Enrollment Management strives to enrich the educational environment of Purdue University by streamlining the recruitment, admissions, financial aid, retention, registration, academic scheduling, and billing efforts of various divisions within the University with the overarching vision of forging an institutional identity as the educator of choice for the state of Indiana, the nation, and the world.

Enrollment Management is an association of university strategic partners consisting of: The Office of Admissions, Bursar's Office, Division of Financial Aid, International Students and Scholars, Student Access, Transition and Success Programs, Office of the Registrar, and Space Management and Academic Scheduling. This association will develop and continually reevaluate a comprehensive enrollment management strategy that is consistent with university goals, mission, and resources. Furthermore, the implementation of this model will maintain lateral autonomy in which areas internally operate within the framework of the enrollment strategy with an outcome of realizing university goals of:

Discovery: Achieve and sustain preeminence in discovery
Learning: Attain and preserve excellence in learning through programs of superior quality and value in every academic discipline
Engagement: Effectively address the needs of society through engagement