Have a business idea? Have an idea for how to solve a problem? Have a product and are not sure what your next steps are? Learn how to put your ideas into action!

Market Discovery Challenge is a five-workshop series focused on the customer discovery journey. Join the BDMCE to learn more about the importance of product-market fit, verifying team assumptions, and getting out and talking to potential users and customers.

MDC is open to any active (part-time or full-time) Purdue undergraduate or graduate student from any college/department. In order to participate, teams will need to have an idea for a product or start-up. Any idea is welcome! 

Dinner will be provided at each workshop!

Workshop dates:
     October 25: Workshop 1 in MRGN from 5:30 - 7pm
     November 1: Workshop 2 in MRGN from 5:30 - 7pm
     November 8: Workshop 3 in MRGN from 5:30 - 7pm
     November 15: Workshop 4 in MRGN from 5:30 - 7pm
     November 22: Workshop 5 in MRGN from 5:30 - 7pm
     November 29: Optional Pitch Session in MRGN from 5:30 – 7:30pm

If you have any questions, please reach out to the Burton D. Morgan Center's undergraduate program coordinator, Vanessa Santana, at vsantana@purdue.edu.