February 3, 2023
Chancellor Dooley updates trustees on Purdue Global Moves
Purdue Global Moves, announced in June 2021, are four strategic initiatives designed to help the university meet its goals of results, growth and innovation. Purdue Global Moves are motivated by and closely aligned with Purdue University’s Next Moves. Three of the moves – Professional Skills, Classroom of the Future and Student Success – tie to the Purdue University Next Move Transformative Education 2.0. The fourth Purdue Global move focuses on Equity.
- Professional Skills: Assess and track professional skills sought by employers and attained through education, training, work and concurrent experiences. Purdue Global is updating its professional skills report, working with Google on skills tracking and working with business-to-business partners to assess what this means in practice.
- Classroom of the Future: Provide accessible, flexible and innovative online learning at scale. Purdue Global is working with Purdue University on this move and with Google in AI, machine learning and YouTube, and has created an Association of College and University Educators faculty development program as well as a new roadmap for its next-generation teaching and learning experience.
- Student Success: Improve outcomes by enhancing student success support along the entire student journey. Purdue Global launched a beta emergency cash grant program, developed a roadmap for a new student success model, hired Karen McGregor as executive director of student success and a team of student success coaches, and created a secure virtual student peer community called GetSet.
- Equity Task Force: Ensure equitable opportunities for all. Purdue Global, which works closely with the Purdue University Equity Task Force, hired Tiffany G. Townsend as vice president of organizational culture/chief diversity officer, participated in the Equity in Retention Academy and added Juneteenth as an observed university holiday.
Dooley also highlighted the work of R. Ethan Braden, executive vice president and chief marketing and communications officer for Purdue University and Purdue Global, and Nathan Utz, vice president, Office of Industry Partnerships for Purdue University and Purdue University Global.
Under Braden, Purdue Global will launch a new brand campaign on April 3, reflecting a change in marketing strategy based on brand building. Dooley explained that the shift from conversion spending to brand building may lead to a short-term enrollment dip, but will lead to a long-term lift in enrollment.
Utz supports a holistic and integrated approach to relationships with industry partners – managing existing pipeline and sales operation – and coordination with all sales representatives, including Guild.
In addition, Purdue Global trustee Paul Bott updated the board on a committee formed in December 2022 to evaluate current practices and recommend actions necessary to comply with the proposed Higher Learning Commission policy change on recruiting, admissions and related enrollment practices – including with respect to support functions currently provided by Kaplan Inc. That committee, which consists of board members Neil Hoyne, Mike Klipsch and Bott (chair), is continuing its work. The next step will be for a Purdue Global team to analyze operational requirements to comply with recommended changes.
About Purdue Global
Purdue Global delivers personalized online education tailored to the unique needs of adults who have work or life experience beyond the classroom, enabling them to develop essential academic and professional skills with the support and flexibility they need to achieve their career goals. It offers personalized paths for students to earn an associate, bachelor’s, master’s or doctoral degree, based on their work experience, desired pace, military service, previous college credits and other considerations – no matter where they are in their life journey. Purdue Global is a nonprofit, public university accredited by the Higher Learning Commission. It is affiliated with Purdue University’s flagship institution, a highly ranked public research university located in West Lafayette, Indiana. Purdue University also operates regional campuses in Fort Wayne and Northwest Indiana, as well as serving science, engineering and technology students at the Indiana University-Purdue University Indianapolis (IUPUI) campus. For more information, visit https://stories.purdue.edu/purdue-global/.
Source: Frank Dooley