Discovery Park Brand

Discovery Park Logo

Regular logo

Reverse logo (to be used on dark backgrounds)

All white logo (to be used on dark backgrounds)

Download Discovery Park logo pack

Purdue Logo

Regular logo

Reverse logo (to be used on dark backgrounds)

Download Purdue Signature logo pack


  • Use Champion for headlines, but use sparingly. If Champion is not available, Impact can be used as a substitute font.
  • Always use Champion or Impact in ALL CAPS
  • When creating a PowerPoint presentation, always use the substitute font. They are standard and won't cause issues (like the specialty fonts can) if they don't load properly

Color Palette

Download swatch libraries and graphic elements at

Request a brand color swatch book at

Note: Swatches may not be color-accurate when viewed digitally or printed in-house

Brand colors in Microsoft Office

To use brand colors in Microsoft Office programs (Word, PowerPoint, etc.), you will need to create a custom color.

  • Using the font color dropdown menu, click on "More Colors".
  • Change the color model to RGB.
  • Enter the red, green, and blue values from the color palette.

Color palette screenshot

Helpful Links

Purdue Communicators Online Repository - Brand Toolkit

Purdue University, 610 Purdue Mall, West Lafayette, IN 47907, (765) 494-4600

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