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MODULE 1: BRAND STRATEGY
The Purdue Brand Blueprint
What does “brand” really mean at Purdue? This module introduces the fundamentals of brand strategy, explains why it matters and outlines the audiences we serve. It explores how Purdue’s brand has evolved and how every communicator brings it to life.
MODULE 2: MESSAGING
Purdue’s Unique Viewpoint
In a crowded landscape, how do you make Purdue’s voice unmistakable? This module explores Purdue’s unique viewpoint and provides tools for shaping clear, focused messaging that communicates Purdue’s mission with purpose and clarity.
MODULE 3: VOICE AND TONE
What We Say and How We Say It
What does Purdue sound like in writing, video or conversation? This module breaks down the brand’s voice and tone, from core and secondary brand language to storytelling filters and useful constructions.
MODULE 4: CRAFTING CONTENT
Telling the Purdue Story
What turns information into a story that resonates? This module explores how to craft clear, compelling content by focusing on audience, purpose and the core truths that unite us all. It offers practical writing tips to help communicators tell Purdue stories that connect and inspire action.
MODULE 5: IDENTITY
The Architecture of the Purdue Brand
What keeps a brand cohesive — especially one as vast and far-reaching as Purdue? This module explains the architecture of the Purdue brand, from logo systems and type treatments to co-branding and limited-space applications, showing how clear guidelines create consistency.
MODULE 6: VISUAL LANGUAGE
How Purdue Looks and Feels
Before a message is read, it is seen. This module explores Purdue’s visual language, from color and typography to graphics, photography and video, offering practical guidance for creating clear, consistent and compelling visuals across platforms and formats.
Discover Our Brand Guidelines