Fall Admissions Content Package
SUMMARY
The fall admissions process has opened, and we want to ensure everyone on campus is equipped to help prospective students take their first steps toward becoming Boilermakers. To generate enthusiasm and highlight important steps in the application process, we have created assets for campus entities to use when communicating with potential students.
Please note that additional assets will be added as we approach key dates.
RESOURCES INCLUDE
- Common App is open social graphics and copy.
- Listicle of key dates, social graphics and copy.
LINKS and UTM PARAMETERS
When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Purdue Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
UTM campaign: fall_recruitment_social_2026
UTM medium: social
UTM source: Facebook, LinkedIn, Instagram, TikTok
AVAILABLE ASSETS
The following assets are available for download and use.
NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.
SOCIAL MEDIA GUIDANCE
POSTING TIPS
- Keep posts short and direct.
- Link all posts back to the story.
- Include photos or videos.
- Use short URLS.
SUGGESTED SOCIAL MEDIA POSTS
Common App is Open
Facebook:
Is your high school senior ready to become a Boilermaker? If your student is ready to apply, the Common App is now open.
Get started here: LINK
Instagram:
Ready to become a Boilermaker? Your first step starts today.
The Common App is now open. Start your application at the link in our bio!
Listicle of Key Dates
Facebook:
Help your student take their first step toward Purdue. Save these dates and encourage them to stay on track.
The application process begins here: LINK
Instagram:
Ready to become a Boilermaker? Your first step starts today.
The Common App is now open. Start your application at the link in our bio!