Trademarks and Licensing
Trademarks
A trademark is a distinctive mark identified with a person or thing, or where a product or service comes from. Trademarks can be displayed in many forms. The section below pairs a type of trademark with a Purdue example.
Please note that these are not the only trademarks registered to Purdue.
Examples of Purdue trademarks include but are not limited to logos, seals, words or phrases and any graphic representation thereof:
- Purdue University®, Purdue™
- Boiler™, Boilers®, Boilermaker™, Boilermakers®
- Boiler Up®
- Boiler Built®
- What We Make Moves the World Forward®
- Higher Education at the Highest Proven Value®
- Boiler Up … Hammer Down™
- Boilermaker Special™
- Old Oaken Bucket™
- Hail Purdue™
- “All-American” Marching Band™
- Paint Crew™
- Boiler Blackout™
- Ross-Ade Stadium™
- Mackey Arena™
- 1234 … First Down™
- Cradle of Quarterbacks™
- Den of Defensive Ends™
- Giant Leaps for Mankind®
- Ever True™
- I Am an American™
- Degree in 3™
- One Brick Higher™
- Giant Leaps™
- Think Broadly, Lead Boldly®
- Defense Lives Here™
- Cradle of Astronauts®
- Ever Grateful, Ever True™
Trademark Statement
Purdue University® and the Purdue University logos are registered trademarks of Purdue University in the United States and other countries. Use of Purdue University logos, names and marks without prior written consent is prohibited. All other trademarks, service marks and trade names are the property of their respective owners.
Trademark Registration
Departments or programs that are interested in registering a trademark should complete the Purdue Trademark Registration Application and submit it, with the appropriate collateral attached. Confirmation of receipt of the application will be processed within 48 hours.
Trademark Infringement
Trademark infringement is a violation of the exclusive rights attached to a trademark without the authorization of the trademark owner or any licensees (provided that such authorization was within the scope of the license).
Infringement may occur when one party, the “infringer,” uses a trademark that is identical or confusingly similar to a trademark owned by another party in relation to products or services that are identical or similar to the products or services that the registration covers. An owner of a trademark may commence legal proceedings against a party that infringes its registration.
Departments and student organizations are encouraged to contact Purdue Trademarks and Licensing if they wish to use a slogan or any graphic elements from a logo that could potentially be trademarked already. Trademarks and Licensing will assist with the investigation of whether your slogan or logo could be infringing on another entity’s trademarks.
Enforcement of Trademark Infringement
Purdue reserves the right to pursue any and all legal remedies against infringement of its trademarks. If Purdue engages the services of an agent, the agent is authorized to pursue enforcement actions on Purdue’s behalf. An agent must send a photo of the infringement, with company tag and retail address where it was found.
Report a Violation
Please complete the fields below to report a possible case of trademark infringement.