How physical stores are adapting in 2022 – new video uploaded to AP Video Hub

In the video, he explains how physical retail is adapting to the pandemic and online competition in 2022. All videos in the Campus Insights series are free for download and use by all AP members and can be found at apvideohub.ap.org or by doing a general search on the Associated Press site. AP members may use the video or to pull quotes for print article or for broadcast or podcast.

STORYLINE

Lawry says that in order to compete with online retail, physical stores will need to find new ways to engage with consumers. Lawry says stores recognize that a blurring has developed between the spaces of work, home and play. These areas are beginning to converge, and some stores are trying to take advantage of that with the use of mobile services and interactive displays to make shopping more convenient and engaging for shoppers. One strategy being used is to launch a handful of concept stores to test out new ways of attracting and retaining consumers.