Industry Research
Gain insights into industry improvements
From consumer behavior to sustainable tourism to experience design, our research explores ways to enhance the industry through creative, evidence-based solutions. Read the latest innovative and thought-leading work being done by faculty in the White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management.
Latest Research
Building a Better Bundle: Nudging Consumers to a Healthier Combo Meal
Preparing for a brand crisis helps protect a company’s reputation and ability to bounce back. Two forms of pre-crisis commitments, …
What helps compliance with environmental programs? The answers might surprise you.
Preparing for a brand crisis helps protect a company’s reputation and ability to bounce back. Two forms of pre-crisis commitments, …
Building Brand Muscle
Preparing for a brand crisis helps protect a company’s reputation and ability to bounce back. Two forms of pre-crisis commitments, …
Feel manipulated when restaurants suggest tips?
Suggested percentages can increase tips, but they can also make consumers feel manipulated. The right balance keeps customers and service …
Can a sidewalk’s color nudge tourists to walk along city streetcapes?
An experimental study examines how social priming and sidewalk color design strategies nudge tourists along city streetscapes, motivating them to …