Introductory Core Courses
Providing the fundamental foundation for the certificate and essentials for future entrepreneurship course work, students take this series of courses to fulfill the first requirement.
ENTR 20000 – INTRODUCTION TO ENTREPRENEURSHIP AND INNOVATION
3 credit hours – Fall/Spring/Summer
Fulfills the first core course requirement
Overview: ENTR 20000 introduces students to the process of turning ideas, inventions, and innovations into new business ventures.
DESCRIPTION
ENTR 20000 introduces students to the process of turning ideas, inventions, and innovations into new business ventures. It covers foundational entrepreneurial concepts and practices, as well as the leadership, teamwork, and communication skills required of individuals who choose to become entrepreneurs or to act entrepreneurially in established organizations. It serves as the first required core course for the Certificate in Entrepreneurship and Innovation.
OUTCOMES
Students develop the knowledge and skills to:
- Explain how innovation and entrepreneurship drive economic growth.
- Use creativity and ideation techniques to identify market opportunities.
- Evaluate the feasibility of new venture opportunities using secondary market research.
- Interpret financial statements, profit and loss, and breakeven analysis.
- Identify sources of funding for new ventures.
- Understand how to prepare a proper legal and ethical foundation for a new venture.
- Describe the role of intellectual property protection in the venture development process.
- Define the roles of diverse individuals on an entrepreneurial team.
- Prepare and deliver persuasive business presentations.
MATERIALS
Required Textbook
Title: Entrepreneurship: Successfully Launching New Ventures
Special Edition for Purdue University
Authors: Barringer, B.; Ireland, R.
Publisher: Pearson Prentice Hall
ISBN:1323164898
THEN CHOOSE BETWEEN ENTR 31000 OR 31500.
ENTR 31000 – MARKETING AND MANAGEMENT FOR NEW VENTURES
3 credit hours – Fall/Spring/Summer
Fulfills the second core course requirement (choose between 31000 or 31500)
[Prerequisite: ENTR 20000]
Overview: ENTR 31000 builds on the foundational skills developed in ENTR 20000 (prerequisite course) to bring students through the steps involved in evaluating and launching a new venture.
DESCRIPTION
ENTR 31000 builds on the foundational skills developed in ENTR 20000 (prerequisite course) to bring students through the process of launching a new venture. Students work in teams to develop and validate business models for potential startups. This occurs through experiential activities including gathering feedback from potential customers, creating forecasts, developing a go-to-market strategy, and pitching to investors. Students can choose ENTR 31000 or ENTR 31500 to serve as the second required core course for the Certificate in Entrepreneurship and Innovation.
OUTCOMES
Students develop the knowledge and skills to:
- Validate new business concepts and business models.
- Conduct primary market research with prospective customers.
- Apply the financial knowledge necessary for sales forecasting and cash flow management.
- Evaluate methods to acquire and manage financial resources for a proposed venture.
- Persuade investors and partners to support an entrepreneurial venture.
- Identify and recruit talent for an entrepreneurial team.
- Participate effectively as a team member or leader.
MATERIALS
Required Textbook
Title: Business Model Generation
Reprint
Authors: Osterwalder, Alexander
Publisher: John Wiley and Sons
ISBN: 9780470876411
Additional Required Materials
Varies by sections, select one book from a group of options and possible usage of digital content delivery resource. See specific section details on look-up classes as well as syllabus.
ENTR 31500 – BUSINESS PLANNING FOR SOCIAL ENTREPRENEURSHIP
3 credit hours – Fall & Spring
Fulfills the second core course requirement (choose between 31000 or 31500)
[Prerequisite: ENTR 20000]
Overview: ENTR 31500 builds on the foundational skills developed in ENTR 20000 (prerequisite course) to bring students through the steps involved in evaluating and launching a social impact venture.
DESCRIPTION
ENTR 31500 builds on entrepreneurship concepts and skills developed in ENTR 20000 (prerequisite course) to understand the differences, benefits, and opportunities associated with social impact business models. Students work in teams on experiential activities including gathering customer feedback, creating forecasts, developing a strategy, and pitching to stakeholders and investors. Students can choose ENTR 31000 or ENTR 31500 to serve as the second required core course for the Certificate in Entrepreneurship and Innovation.
OUTCOMES
Students develop the knowledge and skills to:
- Develop convincing social enterprise business models.
- Conduct feasibility analysis.
- Create pro-forma financial statements.
- Understand legal, regulatory, and ethical issues social entrepreneurs face.
- Understand the process of recruiting, hiring and developing a new venture team.
- Identify sources of funding and investor needs.
- Persuade potential investors to support a social impact venture.
- Participate effectively as a team member or leader.
MATERIALS
Reading assignments found within Brightspace