Introductory Core Courses

ENTR 20000 introduces students to the process of turning ideas, inventions, and innovations into new business ventures. It covers foundational entrepreneurial concepts and practices, as well as the leadership, teamwork, and communication skills required of individuals who choose to become entrepreneurs or to act entrepreneurially in established organizations. It serves as the first required core course for the Certificate in Entrepreneurship and Innovation.

Students develop the knowledge and skills to:

• Explain how innovation and entrepreneurship drive economic growth.
• Use creativity and ideation techniques to identify market opportunities.
• Evaluate the feasibility of new venture opportunities using secondary market research.
• Interpret financial statements, profit and loss, and breakeven analysis.
• Identify sources of funding for new ventures.
• Understand how to prepare a proper legal and ethical foundation for a new venture.
• Describe the role of intellectual property protection in the venture development process.
• Define the roles of diverse individuals on an entrepreneurial team.
• Prepare and deliver persuasive business presentations.

Required Textbook

Title: Entrepreneurship: Successfully Launching New Ventures
Special Edition for Purdue University
Authors: Barringer, B.; Ireland, R.
Publisher: Pearson Prentice Hall
ISBN:1323164898

ENTR 31500 builds on entrepreneurship concepts and skills developed in ENTR 20000 (prerequisite course) to understand the differences, benefits, and opportunities associated with social impact business models. Students work in teams on experiential activities including gathering customer feedback, creating forecasts, developing a strategy, and pitching to stakeholders and investors. Students can choose ENTR 31000, ENTR 31500, or ENTR 32500 to serve as
the second required core course for the Certificate in Entrepreneurship and Innovation.

Students develop the knowledge and skills to:

• Develop convincing social enterprise business models.
• Conduct feasibility analysis.
• Create pro-forma financial statements.
• Understand legal, regulatory, and ethical issues social entrepreneurs face.
• Understand the process of recruiting, hiring and developing a new venture team.
• Identify sources of funding and investor needs.
• Persuade potential investors to support a social impact venture.
• Participate effectively as a team member or leader.

Reading assignments found within Brightspace

ENTR 32500 builds on the foundational skills developed in ENTR 20000 (prerequisite course), to provide
students with a comprehensive understanding of entrepreneurship in a global context. It explores the
differences, challenges, and opportunities associated with developing international ventures and
expanding into overseas markets. Through topic lectures, case studies, and experiential team projects,
students will gain insight into global trends, cultural nuances, business models, strategies, and pitching to
stakeholders and investors. Students can choose ENTR 31000, ENTR 31500, or ENTR 32500 to serve as
the second required core course for the Certificate in Entrepreneurship and Innovation.

Students develop the knowledge and skills to:

• Identify economic, political, technological, ethical, and cultural factors influencing entrepreneurship in global settings.
• Develop cross-cultural awareness to navigate diverse business environments.
• Conduct feasibility analysis for international new venture expansion.
• Recognize the critical aspects of global supply chains and its business implications.
• Describe international funding sources and currency considerations.
• Identify sources of funding and investor needs and persuasion of potential investors to support a global venture.
• Explore global entrepreneurial and innovation ecosystems as scalability engines.
• Understand the process of recruiting, hiring, and developing a global team.
• Participate effectively as a team member or leader.

Reading assignments found within Brightspace