Providing the fundamental foundation for the certificate and essentials for future entrepreneurship course work,
ENTR 20000
INTRODUCTION TO ENTREPRENEURSHIP AND INNOVATION
3 credit hours – Fall/Spring/Summer
Fulfills the first core course requirement
Overview: ENTR 20000 brings together students from all academic disciplines to understand how ideas, inventions and innovations become new business ventures.
ENTR 31000
MARKETING AND MANAGEMENT FOR NEW VENTURES
3 credit hours – Fall/Spring/Summer
May fulfill the second core requirement (choose between 31000 or 31500)
[Prerequisite: ENTR 20000]
Overview: ENTR 31000 builds on the foundational skills developed in ENTR 20000 (pre-requisite course) to bring students through the process of founding and operating a business.
ENTR 31500
BUSINESS PLANNING FOR SOCIAL ENTREPRENEURSHIP
3 credit hours – Fall & Spring
May fulfill the second core requirement (choose between 31000 or 31500)
[Prerequisite: ENTR 20000]
Overview: ENTR 31500 builds on the foundational skills developed in ENTR 20000 (pre-requisite course) to bring students through the process of founding and operating a socially focused venture
ENTR 20000 is the first required course for the Certificate in Entrepreneurship and Innovation. It brings together students from all academic disciplines to understand how ideas, inventions and innovations become new business ventures. The course demonstrates how entrepreneurs and innovators consider ideas in novel ways, search for gaps in existing markets, and use change to their advantage by adapting quickly to new situations. It covers fundamental business concepts and practices, as well as the leadership and communication skills required of individuals who choose to become entrepreneurs or intrapreneurs. This course (and the Certificate in Entrepreneurship and Innovation Program, more generally) equips students with the knowledge, skills and mindset required of entrepreneurs, allowing them to stand out in any professional environment.
During the semester students will develop the knowledge and skills to:
- Explain how innovation and entrepreneurship drive economic growth via startups or within established organizations
- Use creativity and ideation techniques to identify market opportunities
- Evaluate the feasibility of new venture opportunities using secondary market research data
- Interpret financial statements, profit and loss, and breakeven analysis
- Identify sources of funding for new ventures
- Understand how to prepare a proper legal and ethical foundation for a new venture
- Describe the role of intellectual property protection in the venture development process
- Define the roles of diverse individuals on an entrepreneurial team
- Prepare and deliver persuasive business presentations
Required Textbook
Title: Entrepreneurship: Successfully Launching New Ventures
Special Edition for Purdue University
Authors: Barringer, B.; Ireland, R.
Publisher: Pearson Prentice Hall
ISBN:1323164898
ENTR 31000 – Marketing and Management for New Ventures
ENTR 31000 may fulfill the second required course for the Certificate in Entrepreneurship and Innovation (choose between ENTR 31000 or ENTR 31500). The course builds on the foundational skills developed in ENTR 20000 (pre-requisite course) to bring students through the process of founding and operating a business. Students work in teams to develop, present, improve and validate business models for potential startups. This occurs through various hands-on activities including gathering feedback from potential customers, creating sales forecasts, developing a marketing strategy, and pitching to investors. Being an entrepreneur or intrapreneur often requires getting out of one’s comfort zone. This class offers students this experience, while equipping them with professional skills that are highly valued in the contemporary economy.
During the semester students will develop the knowledge and skills to:
- Explain how innovation and entrepreneurship drive economic growth via startups or within established organization
- Use creativity and ideation techniques to identify market opportunities
- Evaluate the feasibility of new venture opportunities using secondary market research data
- Interpret financial statements, profit and loss, and breakeven analysis
- Identify sources of funding for new ventures
- Understand how to prepare a proper legal and ethical foundation for a new venture
- Describe the role of intellectual property protection in the venture development process
- Define the roles of diverse individuals on an entrepreneurial team
- Prepare and deliver persuasive business presentations
Required Textbook
Title: Business Model Generation
Reprint
Authors: Osterwalder, Alexander
Publisher: John Wiley and Sons
ISBN: 9780470876411
Additional Required Materials
Varies by sections, select one book from a group of options and possible usage of digital content delivery resource. See specific section details on look-up classes as well as syllabus.
ENTR 315000 – Business Planning for Social Entrepreneurship
ENTR 31500 may fulfill the second required course for the Certificate in Entrepreneurship and Innovation (choose between ENTR 31000 or ENTR 31500). The course builds on the foundational skills developed in ENTR 20000 (pre-requisite course) to bring students through the process of founding and operating a socially focused venture. Students work in multidisciplinary teams to develop viable business models. Teams collect and analyze primary and secondary research to examine mutual value creation, organizational sustainability, feasibility and measureable social impact. Teams create financial statements that align with a social enterprise business model. Students explore the legal, regulatory, and ethical issues faced by social entrepreneurs.
During the semester students will develop the knowledge and skills to:
- Develop a convincing social enterprise business model.
- Use business modeling to compare and contrast business structure.
- Conduct feasibility analysis and draw accurate conclusions regarding probability of success.
- Create pro-forma financial statements.
- Identify sources of funding and needs of investors.
- Demonstrate the ability to persuade investors to support a social enterprise.
- Understand legal, regulatory, and ethical issues social entrepreneurs face.
- Understand the process of recruiting, hiring and developing a new venture team.
- Understand ways to manage business models to ensure long-term social impact
- Participate effectively as a team member or leader.
- Prepare and deliver persuasive presentations.
Reading assignments found within Blackboard