INTRODUCTORY CORE COURSES

Providing the fundamental foundation for the certificate and essentials for future entrepreneurship course work,
students take this series of courses to fulfill the first requirement.

ENTR 20000

ENTR 20000
INTRODUCTION TO ENTREPRENEURSHIP AND INNOVATION

3 credit hours – Fall/Spring/Summer
Fulfills the first core course requirement

Overview: ENTR 20000 brings together students from all academic disciplines to understand how ideas, inventions and innovations become new business ventures.

ENTR 31000

ENTR 31000
MARKETING AND MANAGEMENT FOR NEW VENTURES

3 credit hours – Fall/Spring/Summer
May fulfill the second core requirement (choose between 31000 or 31500)
[Prerequisite: ENTR 20000]

Overview: ENTR 31000 builds on the foundational skills developed in ENTR 20000 (pre-requisite course) to bring students through the process of founding and operating a business.

ENTR 31500

ENTR 31500
BUSINESS PLANNING FOR SOCIAL ENTREPRENEURSHIP

3 credit hours – Fall & Spring
May fulfill the second core requirement (choose between 31000 or 31500)
[Prerequisite: ENTR 20000]

Overview: ENTR 31500 builds on the foundational skills developed in ENTR 20000 (pre-requisite course) to bring students through the process of founding and operating a socially focused venture

COURSE DETAILS

ENTR 20000  – Introduction to Entrepreneurship and Innovation

ENTR 20000 is the first required course for the Certificate in Entrepreneurship and Innovation. It brings together students from all academic disciplines to understand how ideas, inventions and innovations become new business ventures. The course demonstrates how entrepreneurs and innovators consider ideas in novel ways, search for gaps in existing markets, and use change to their advantage by adapting quickly to new situations. It covers fundamental business concepts and practices, as well as the leadership and communication skills required of individuals who choose to become entrepreneurs or intrapreneurs. This course (and the Certificate in Entrepreneurship and Innovation Program, more generally) equips students with the knowledge, skills and mindset required of entrepreneurs, allowing them to stand out in any professional environment.

ENTR 31000 – Marketing and Management for New Ventures

ENTR 31000 may fulfill the second required course for the Certificate in Entrepreneurship and Innovation (choose between ENTR 31000 or ENTR 31500). The course builds on the foundational skills developed in ENTR 20000 (pre-requisite course) to bring students through the process of founding and operating a business. Students work in teams to develop, present, improve and validate business models for potential startups. This occurs through various hands-on activities including gathering feedback from potential customers, creating sales forecasts, developing a marketing strategy, and pitching to investors. Being an entrepreneur or intrapreneur often requires getting out of one’s comfort zone. This class offers students this experience, while equipping them with professional skills that are highly valued in the contemporary economy.

ENTR 315000 – Business Planning for Social Entrepreneurship

ENTR 31500 may fulfill the second required course for the Certificate in Entrepreneurship and Innovation (choose between ENTR 31000 or ENTR 31500). The course builds on the foundational skills developed in ENTR 20000 (pre-requisite course) to bring students through the process of founding and operating a socially focused venture. Students work in multidisciplinary teams to develop viable business models. Teams collect and analyze primary and secondary research to examine mutual value creation, organizational sustainability, feasibility and measureable social impact. Teams create financial statements that align with a social enterprise business model. Students explore the legal, regulatory, and ethical issues faced by social entrepreneurs.

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