Nathalie Duval-Couetil

Nathalie Duval-Couetil

Director, Certificate in Entrepreneurship and Innovation Program

Associate Director, Burton D. Morgan Center for Entrepreneurship
Professor, Technology, Leadership and Innovation
Courtesy Appointment, Engineering Education
Courtesy Appointment, Curriculum and Instruction

Prior to academia, Nathalie worked in the field of market research and strategy consulting in Europe and the U.S. with Booz Allen and Hamilton and Data and Strategies Group. She received a BA from UMass Amherst, an MBA from Babson College, and MS and PhD degrees from Purdue University.

She is responsible for the launch and continued directorship of Purdue’s cross-campus Certificate in Entrepreneurship and Innovation Program involving nearly 2,000 students each year. She has created curriculum focused on entrepreneurship fundamentals, venture development, technology commercialization, and women and leadership.

Through her leadership, the program has won the Excellence in Entrepreneurship Education Model Program Award from the United States Association for Small Business and Entrepreneurship, the Deshpande Award for Excellence in Curriculum Innovation in Entrepreneurship, and became ranked among the Princeton Top 50 Undergraduate Entrepreneurship Programs. 

Research Interests

Nathalie’s research focuses on entrepreneurship pedagogy and assessment; entrepreneurship education and STEM; student intellectual property policy; graduate student professional development; and women and entrepreneurship. This work has been funded through grants from the National Science Foundation, Burton D. Morgan Foundation, Kern Foundation and VentureWell. She currently serves as Co-PI and Purdue Co-Research Director of the NSF-funded Midwest I-Corps Node (MWIN) and Co-PI and Assessment Director for the NSF-funded Sustainable Food Energy and Water System (SFEWS) Traineeship Program (NRT).

AREAS OF SPECIALIZATION: entrepreneurship education, assessment and evaluation, higher education administration, women/diversity and leadership, and market research and strategy

Recent Publications




Epstein, A., Duval-Couetil, N., Huang-Saad, A. (2021). Gender differences in Academic Entrepreneurship: Experience, Attitudes, and Outcomes Among NSF I-Corps Participants. International Journal of Gender and Entrepreneurship.

Duval-Couetil, N., Integrating Research and Practice: Entrepreneurial Settings, in Kossek, E., & Lee, K. H. (Eds.). (2020). Creating Gender-Inclusive Organizations: Lessons from Research and Practice. University of Toronto Press.

Wheadon, M. & Duval-Couetil, N. (2019, October). The gendering of entrepreneurship on reality television. Journal of Small Business Management. 57(4), 1676-1697.

Wheadon, M. & Duval-Couetil, N. (2018, December). Token entrepreneurs: Contextualizing gendered forms of capital in technology entrepreneurship. International Journal of Entrepreneurship Behavior and Research, 31(3-4), 308-336.

Wheadon, M. & Duval-Couetil, N. (2017, May). Entrepreneuring gender diversity in entrepreneurship through critical theory and reflexivity. International Journal of Gender and Entrepreneurship. 9(2), 188-202.


Yi, S. & Duval-Couetil, N. (2021). Standards for Evaluating Impact in Entrepreneurship Education Research: Using A Descriptive Validity Framework to Enhance Methodological Rigor and Transparency. Entrepreneurship Theory and Practice.

Yi, S. & Duval-Couetil, N. (2020) Interdisciplinary Entrepreneurship Education: Exploring 10-Year Trends in Student Interests and Motivations, Entrepreneurship Education and Pedagogy.

Wheadon, J. & Duval-Couetil, N. Elements of entrepreneurially-minded learning: a white paper for the KEEN Network/KERN Foundation. (2017). Journal of Engineering Entrepreneurship. 7(3), 17-25.

Duval-Couetil, N. (2013). Assessing entrepreneurship education programs: Challenges and approaches. Journal of Small Business Management, 51(3), 394-409

Duval-Couetil, N. & Long, Z. (2014). Career impacts of entrepreneurship education: How and when students intend to utilize entrepreneurship in their professional lives. Journal of Business & Entrepreneurship. 26(1), 63-87.

Duval-Couetil, N. & Gotch, C., Yi, S. (2014). The characteristics and motivations of contemporary entrepreneurship students. Journal of Education for Business. 28(8), 441-449. 

Wheadon, J. & Duval-Couetil, N. (2014). Business plan development activity as a pedagogical tool in entrepreneurship education, Journal of Engineering Entrepreneurship. Volume 5(1), 31-48.


Epstein, A., Huang-Saad, A., Duval-Couetil, N. (2020). Faculty and Trainee Perceptions of NSF I-Corps™ Entrepreneurship Training. IEEE Engineering Management Review.

Duval-Couetil, N., Ladisch, M. & Yi, S. (2020). Addressing researcher priorities through science and technology entrepreneurship education. Journal of Technology Transfer.

Duval-Couetil, N., Huang-Saad, A. & Wheadon, M. (2020). Academic Entrepreneurship: The impact of participating in the National Science Foundation I-Corps program. Entrepreneurship Education and Pedagogy.

Yi, S., Duval-Couetil, N. (2018). What drives engineering students to be entrepreneurial?: Validation of an entrepreneurial motivation scale for engineering students. Journal of Engineering Education. 107(2), 91-317.

Huang-Saad, A., Duval-Couetil, N. & Park, J. (2018). Technology and talent: Capturing the role of universities in entrepreneurial ecosystems. Journal of Enterprising Communities. 12(2), 92-116.

Duval-Couetil, N., Shartrand, A. & Reed-Rhoads, T. (2016). The role of entrepreneurship program models and experiential activities on engineering student outcomes. Advances in Engineering Education. 5(1).

Weilerstein, P. & Duval-Couetil, N. (2016). Creating a culture of invention: Fostering student innovation and invention through proactive intellectual property policy and practice. Technology and Innovation: Journal of the National Academy of Inventors. 17(5), 205-210

Duval-Couetil, N., Pilcher, J., Weilerstein, P. & Gotch, C. (2014). Undergraduate involvement in intellectual property protection at universities: Views from technology transfer professionals. International Journal of Engineering Education, 30(1), 1-12

Duval-Couetil, N., Reed-Rhoads, T. & Haghighi, S. (2012). Engineering students and entrepreneurship education:  Involvement, attitudes and outcomes. International Journal of Engineering Education 28(2), 425-435.

Appointments and Honors

Excellence in Curriculum Innovation in Entrepreneurship Award 2017
Deshpande Foundation
The Excellence in Curriculum Innovation in Entrepreneurship recognizes an institution for offering innovative educational courses and programs to foster entrepreneurship education.

Big Ten Academic Alliance Leadership Program (formerly called the Committee on Institutional Cooperation Academic Leadership Program, CIC-ALP) 2015
One of five Purdue faculty selected annually to participate in The Committee on Institutional Cooperation (CIC) Academic Leadership Program (CIC-ALP), which is designed to develop the leadership and managerial skills of faculty who have demonstrated exceptional ability and administrative promise. The CIC is an academic consortium of Big Ten universities and the University of Chicago.

Director-at-Large, United States Association for Small Business and Entrepreneurship, USASBE (2016-2018)
Vice President of Research, United States Association for Small Business and Entrepreneurship, USASBE (2012-2015)
Division Chair, Entrepreneurship and Engineering Innovation Division, American Society of Engineering Education (2016-17)
Division Chair-Elect, Entrepreneurship and Engineering Innovation Division, American Society of Engineering Education (2016-17)
Program Chair, Entrepreneurship and Engineering Innovation Division, American Society of Engineering Education (2016-17)
Senior Research Advisor, Stanford University Epicenter (2013-2016)