Purdue University in Indianapolis
Copy Guide

Updated: 3/18/26

BOILERPLATE COPY

The university boilerplate for both Indianapolis and West Lafayette can be found here.

CAMPUS/LOCATION

Purdue University is the preferred way to refer to both Indianapolis and West Lafayette. We are working to establish the understanding that Indianapolis and West Lafayette are equally Purdue. Purdue in Indianapolis is not a regional campus. Our copy should be clear in that regard. When it is necessary to distinguish between Indianapolis and West Lafayette, please follow this guidance:

• The word “location” should be used instead of “campus.”
• The word “campus” should not be used in a way that creates separation between Indianapolis and West Lafayette. Both are Purdue University.
• The word “campus” may be used in certain contexts, including describing the student experience or when providing necessary details (on-campus housing).
• Please also see the “expansion” entry below.

Examples of correct use of “location”:

• Our Indianapolis location expands Purdue’s mission and impact with a first-of-its-kind Hard Tech Corridor.
• The One Purdue model promotes academic unity and leverages the strengths of both locations to create a richer, more flexible learning environment.
• The Data Mine has been seamlessly integrated from West Lafayette into the Indianapolis location.

Examples of correct use of “campus”:

• While you are on campus, be sure to pick up some Purdue gear at the Team Store.
• A campus visit is a great way to determine if Purdue is the right fit for you.
• North Hall provides on-campus housing for Purdue students in Indianapolis.

DANIELS SCHOOL OF BUSINESS

Our Indianapolis location includes Daniels School of Business majors. Daniels School of Business has its own brand localization. Communications pertaining to Daniels School in Indianapolis should use brand language that is common to both, such as: future-ready leaders, real-world learning, STEM-infused programs, innovative majors and tackling today’s toughest challenges.

In news releases, Mitch Daniels School of Business should be used on first reference; Daniels School is acceptable on second reference. For marketing projects, Daniels School of Business is acceptable on first reference; Daniels School is acceptable on second reference. Do not use DSB.

EMAIL SIGNATURE

Please see the “faculty, staff, students and programs” entry and the “logo” entry for email signature guidance.

EXPANSION

Purdue University is the preferred way to refer to both Indianapolis and West Lafayette. When it is necessary to distinguish between the two, the word “expansion” can be used. The word “expansion” replaces the word “extension,” which was used previously.

Example of correct use:

• Our expansion to Indianapolis prepares career-ready students for the jobs of tomorrow.
• Purdue University in Indianapolis is a fully integrated expansion of West Lafayette, extending to central Indiana the academic rigor and accessible excellence for which Purdue is known.
• It was a transformative inaugural year for Purdue’s expansion in the capital city.

FACULTY, STAFF, STUDENTS AND PROGRAMS

When referring to faculty, staff, students or programs in Indianapolis, do not use “Purdue University in Indianapolis” as a descriptor. Instead, use this construction:

Purdue [department] professor in Indianapolis

Purdue [major] student in Indianapolis

Purdue [program name] in Indianapolis

This construction emphasizes that Indianapolis is an expansion of the West Lafayette campus, not a regional campus. Do NOT use “Purdue University in Indianapolis faculty,” “Purdue University in Indianapolis program,” etc.

Examples of correct usage:

• Christian Rogers, a Purdue computer graphics technology associate professor in Indianapolis, says that having smaller class sizes allows him to forge close relationships with students.
• Nikhil Anand Dhoka is excelling as a Purdue computer science student in Indianapolis.
• Sarah Papabathini, a Purdue AI student in Indianapolis, takes advantage of all the city and university have to offer.
• See what your schedule would look like as a Purdue computer engineering student in Indianapolis! Boilermaker Brian Cheong is walking us through a day in his life.
• As vice president of the Purdue motorsports club in Indianapolis, Reed England met engineers, drivers, crew chiefs and racing staff members.

HARD TECH CORRIDOR

Describes the connectivity between West Lafayette and Indianapolis. The Hard Tech Corridor facilitates the ideas and developments happening between the two locations — bridging downtown Indianapolis to West Lafayette’s Discovery Park District at Purdue — and fosters the production of hard-tech components created in Lebanon’s LEAP Research and Innovation District.

HASHTAGS

Incorporate #PurdueIndianapolis and #OnePurdue at the end of social media post copy only. #PurdueIndianapolis cannot be used within copy to replace “Purdue University in Indianapolis” or “Purdue in Indianapolis.”

HERE.

When writing copy for the Purdue Brand Studio “Here.” design layout, include a period at the end. Examples: Innovate Here. Accelerate Here.

LOGO

Use the Purdue signature logo for Purdue University in Indianapolis. The Purdue University in Indianapolis logo is no longer in use.

NOTABLE RANKINGS

Go to Purdue Brand Studio Fact and Figures for updated rankings.

Qualitative “reasons to believe” (RTBs) drawn from research:

• Community of innovators and instigators who are building something new together
• Industry-connected professors committed to student success
• STEM-focused majors in leading and emerging fields
• Graduates excel in competitive, high-demand industries
• Real-world, hands-on approach to learning
• Future-ready students prepared for high-demand careers
• Opportunity for students to jump-start their careers with direct admission to engineering
• Purdue leads the only ABET-accredited undergraduate motorsports engineering program in the country at our Indianapolis location
• Guaranteed paid co-op or research internship for engineering undergraduates in good standing

ONE PURDUE

To show the connectivity between Indianapolis and West Lafayette, communications can use the phrase “One Purdue.” #OnePurdue can be used at the end of social media post copy.

PURDUE UNIVERSITY IN INDIANAPOLIS

First reference: Purdue University in Indianapolis

Additional references: Purdue in Indianapolis

Copy should never use “PIN,” “Purdue Indy,” “Purdue University Indianapolis,” “Purdue Indianapolis” or “Purdue in Indy.”

QUOTE ATTRIBUTIONS

In graphic copy, follow this format:
[Student name]
Purdue [major] student in Indianapolis

URL

Purdue.edu is the preferred URL for both Indianapolis and West Lafayette. When it is necessary for content to refer directly to the Purdue University in Indianapolis URL, use one of the following shortened links:

purdue.edu/indy
purdue.edu/indianapolis
Do not use purdue.edu/campuses/indianapolis.