Purdue University in Indianapolis
Copy Guide

Updated: 9/11/26

BOILERPLATE COPY

The university boilerplate for both Indianapolis and West Lafayette can be found here.

CAMPUS vs. LOCATION

Purdue University is the preferred way to refer to both Indianapolis and West Lafayette. We are working to establish the understanding that Indianapolis and West Lafayette are equally Purdue.

Purdue Indianapolis is not a regional campus. Our copy should be clear in that regard. When it is necessary to distinguish between Indianapolis and West Lafayette, please follow this guidance:

• The word campus should be used. The word location should NOT be used.
• Please also see the “expansion” entry below.
• Please also see the “Purdue University in Indianapolis” entry below.

CITY vs. URBAN

Message testing has shown that the word city should be used as a descriptor of the Indianapolis campus rather than the word urban.

EMAIL SIGNATURE

Please see the “faculty, staff, students and programs” entry and the “logo” entry for email signature guidance.

EXPANSION

Purdue University is the preferred way to refer to Indianapolis and West Lafayette. When it is necessary to distinguish between the two campuses, Purdue Indianapolis and Purdue West Lafayette can be used (see the “Purdue University in Indianapolis” entry below). The word expansion should be used rarely and only if detailed nuance is required.

Example of correct use:

• Purdue University in Indianapolis is a fully integrated expansion of West Lafayette, extending to central Indiana the academic rigor and accessible excellence for which Purdue is known.

FACULTY, STAFF, STUDENTS AND PROGRAMS

When referring to faculty, staff, students or programs in Indianapolis, do not use “Purdue University in Indianapolis” as a descriptor. Instead, use this construction:

Purdue [department] professor in Indianapolis
Purdue [major] student in Indianapolis
Purdue [program name] in Indianapolis

This construction emphasizes that Indianapolis is a second main campus, not a regional campus. Do NOT use Purdue University in Indianapolis faculty, Purdue University in Indianapolis program, etc.

Examples of correct usage:

• Christian Rogers, a Purdue computer graphics technology associate professor in Indianapolis, says that having smaller class sizes allows him to forge close relationships with students.
• Nikhil Anand Dhoka is excelling as a Purdue computer science student in Indianapolis.
• Sarah Papabathini, a Purdue AI student in Indianapolis, takes advantage of all the city and university have to offer.

HARD TECH CORRIDOR

Describes the connectivity between West Lafayette and Indianapolis. The Hard Tech Corridor facilitates the ideas and developments happening between the two locations — bridging downtown Indianapolis to West Lafayette’s Discovery Park District at Purdue — and fosters the production of hard-tech components created in Lebanon’s LEAP Research and Innovation District.

HASHTAGS

Incorporate #PurdueIndianapolis and #OnePurdue at the end of social media post copy only. #PurdueIndianapolis should not be used within copy to replace Purdue University in Indianapolis or Purdue Indianapolis.

HERE.

When writing copy for the Purdue Brand Studio “Here.” design layout, include a period at the end. Examples: Innovate Here. Accelerate Here.

LOGO

Use the Purdue signature logo for Purdue University in Indianapolis. The Purdue University in Indianapolis logo is no longer in use.

MITCH DANIELS SCHOOL OF BUSINESS

Indianapolis includes Mitch Daniels School of Business majors. The Daniels School of Business has its own brand localization. Communications pertaining to the Daniels School in Indianapolis should use brand language that is common to both, such as: future-ready leaders, real-world learning, STEM-infused programs, innovative majors and tackling today’s toughest challenges.

In news releases, Mitch Daniels School of Business should be used on first reference; Daniels School is acceptable on second reference. For marketing projects, Daniels School of Business is acceptable on first reference; Daniels School is acceptable on second reference. Do not use DSB.

NOTABLE RANKINGS

Go to Purdue Brand Studio’s Notable Rankings page for updated rankings.

ONE PURDUE

To show the connectivity between Indianapolis and West Lafayette, communications can use the phrase One Purdue. #OnePurdue can be used at the end of social media post copy.

PURDUE UNIVERSITY IN INDIANAPOLIS

First reference: Purdue University in Indianapolis
Additional references: Purdue Indianapolis
Shortened name: Purdue Indy

Please note:

• Purdue Indy may be used in casual mentions or sparingly in student-forward content and on platforms like TikTok and Instagram.
• Purdue Indy may not be used in formal communications.
• Purdue Indy should be used only when spoken aloud or when the subject matter requires shortening for space considerations but still provides enough context for the intended audience to know that “Indy” is a shortened form of “Indianapolis.”

QUALITATIVE ‘REASONS TO BELIEVE’ DRAWN FROM RESEARCH

• Community of innovators and instigators who are building something new together
• Industry-connected professors committed to student success
• STEM-focused majors in leading and emerging fields
• Graduates excel in competitive, high-demand industries
• Real-world, hands-on approach to learning
• Future-ready students prepared for high-demand careers
• Opportunity for students to jump-start their careers with direct admission to engineering
• Purdue Indianapolis leads the only ABET-accredited undergraduate motorsports engineering program in the country
• Guaranteed paid co-op or research internship for engineering undergraduates in good standing

QUOTE ATTRIBUTIONS

In graphic copy, follow this format:
[Student name]
Purdue [major] student in Indianapolis

URL

Purdue.edu is the preferred URL for both Indianapolis and West Lafayette. When it is necessary for content to refer directly to the Purdue Indianapolis URL, use one of the following shortened links:

purdue.edu/indy
purdue.edu/indianapolis
Do not use purdue.edu/campuses/indianapolis.