Shelby Barrett

Shelby brings an audience-centered perspective to her role as director of external marketing strategy at Purdue Brand Studio, where she leads strategic marketing efforts that strengthen Purdue’s national and global reputation.  

With a background spanning higher education, advertising, sports sponsorships and integrated marketing, Shelby brings a cross-disciplinary perspective to building brands and connecting organizations with their audiences. She is passionate about using strategy, creativity and collaboration to build brands that make an impact. 

A Purdue graduate with a bachelor’s degree in public relations and advertising, Shelby combines industry experience with her knowledge of the university and its audiences to help advance the brand and support strategic goals. Shelby has led insight-driven campaigns, brand activations and strategic partnerships designed to bring the Purdue brand to life and help tell the university’s story. She believes every day brings a new opportunity to make an impact — and that good work deserves to be recognized along the way. 

Outside of work, Shelby enjoys going to all the sporting events that Indianapolis has to offer — particularly the Indy 500 — as well as spending time with friends and family and exploring new hiking trails with her rescue dog.