Bailey Leffler

As director of brand at Purdue Brand Studio, Bailey Leffler leads efforts to strengthen and steward the university’s brand across a complex and evolving landscape. With a focus on brand equity, consistency and long-term reputation, she works to ensure Purdue shows up with clarity, purpose and impact at every touchpoint. 

A proud Purdue alumna, Bailey brings a strategic mindset and a high standard of excellence to her work. She collaborates closely with partners across the university to build frameworks, resources and education that empower communicators campuswide, while also helping lead high-profile brand partnerships and initiatives that elevate Purdue’s presence on a national stage. 

Known for her balance of humility and drive, Bailey leads with both intensity and care. She is deeply committed to her team, fostering an environment where people feel supported to push boundaries, grow and deliver their best work. 

Outside of Purdue, Bailey’s competitive spirit continues in CrossFit, where she enjoys training and competing. A former Purdue Golduster and Indianapolis Colts cheerleader, she brings that same energy and discipline to everything she does — especially time spent with her family, twin daughters and her dog, Moose.