Ashlee Shroyer

A key driver of Purdue University’s social presence, Ashlee Shroyer leads with a clear belief: Social media is not just where stories are shared, but where relationships are built. As director of social media at Purdue Brand Studio, she shapes how the university shows up across platforms, ensuring every interaction is intentional, relevant and rooted in audience insight. 

With more than a decade of experience in higher education marketing, Ashlee brings a deep understanding of how digital communities form and evolve. She approaches social media as both a storytelling engine and a listening tool — one that reveals what audiences care about, what they expect and how they connect with Purdue. That perspective informs her work, from elevating user-generated content to creating moments that invite participation and conversation. 

Ashlee has played a key role in growing Purdue’s digital presence and strengthening its reputation through thoughtful, data-informed strategy. She is passionate about using social media to create a sense of belonging — helping prospective students, alumni and the broader community see themselves in Purdue’s story.