SmartAsset Value Ranking 2026
SUMMARY
In the 2026 SmartAsset Value Ranking, Purdue University has been named the No. 2 Best Value Public University in the U.S.
This ranking provides timely third-party validation that Purdue continues to deliver outstanding return on investment at a time when prospective students, families, policymakers and employers are increasingly focused on the value of higher education.
This recognition also reinforces one of the university’s strongest and most consistent institutional positioning statements: Students receive an exceptional education that strengthens career outcomes while benefiting from frozen tuition and responsible financial stewardship.
The following content can be used year-round. It’s especially meaningful when paired with stories about student success, affordability, research, industry partnerships and career outcomes, helping connect individual efforts to Purdue’s national reputation as an affordable, high-quality institution preparing graduates for successful careers.
RESOURCES INCLUDE
- Social media graphics
- Suggested social media post copy
- Video
- Digital sign
- News release
LINKS AND UTM PARAMETERS
When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL to provide reporting on the activity. The Purdue Brand Studio campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
UTM Campaign: 2026_SmartAsset_No2
UTM Medium: Social or Email
UTM Source: Facebook, X, LinkedIn, Instagram, email newsletter name, etc.
AVAILABLE ASSETS
The linked assets are available for download and use.
NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form.
SOCIAL MEDIA GUIDANCE
POSTING TIPS
- Keep posts short and direct.
- Link all posts back to the news release.
- Include photos or videos.
- Use short URLs.
SUGGESTED SOCIAL MEDIA POSTS
Facebook:
Purdue is ranked as the No. 2 best value U.S. public university, according to @smartasset!
We’re preparing Boilermakers to excel in a rapidly evolving workforce by increasing access to a world-class education.
Learn more about Purdue’s continued commitment to student success: [Link].
X:
Purdue is the No. 2 best value U.S. public university in the 2026 @smartasset rankings!
Our long-term investments in student affordability and career success are elevating the national standard. See how.
Instagram:
Purdue doesn’t just promise affordability — we deliver, through 14 years straight of frozen tuition.
This is just one of the reasons we were recently named the No. 2 best-value public university in the U.S.!
Learn more about the SmartAsset rankings at the 🔗 in our bio.
LinkedIn:
We’re proud to be named the No. 2 best value public university in the U.S. in the latest @smartasset-com rankings!
This ranking highlights Purdue’s strong academic reputation, affordable tuition and career-ready outcomes.
Learn more: [Link].