Presidential Lecture Series

SUMMARY

Launched in 2014, the Presidential Lecture Series exposes Purdue students and the broader community to inspiring ideas, courageous leadership, and models of civic engagement and civil discourse.

The Presidential Lecture Series has hosted some of the great intellectual, business and civic leaders of our time. As one of the world’s premier centers of scholarly leadership, Purdue is — appropriately and necessarily — a regular venue for great thinkers across a wide variety of disciplines.  For the most effective promotion, this content package provides promotional assets for the lecture series itself as well as event-specific assets. Assets will be added to the package as more events are added to the calendar. However, the series graphics (those noting “Presidential Lecture Series”) are evergreen and can be used in general promotion of the lecture series, no matter the event. 

RESOURCES INCLUDE

• Social media graphics
• Suggested social media language
• Flyer
• Digital sign

LINKS AND UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM (or tracking) parameters be added to the URL in order to provide reporting on the activity. The Purdue Brand Studio campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

Presidential Lecture Series UTM Campaign: pls

Presidential Lecture Series Landing Page Links for Social Media

Facebook — https://purdue.link/plsfb

Instagram — https://purdue.link/plsinsta 

LinkedIn — https://purdue.link/plslinkedin 

Snapchat — https://purdue.link/plssnap  

X (formerly Twitter) — https://purdue.link/plstweet

SOCIAL MEDIA GUIDANCE

POSTING TIPS

• Keep posts short and direct.
• Link all posts back to the story.
• Include photos or videos.
• Use short URLS.

Presidential Lecture Series General Promotion

Launched in 2014, the Presidential Lecture Series exposes Purdue students and the broader community to inspiring ideas, courageous leadership, and models of civic engagement and civil discourse. Visit lifeat.purdue.edu/pls/ for more information on upcoming events.

Presidential Lecture Series Event-Specific Promotion The Presidential Lecture Series engages Purdue students and the broader community with inspiring ideas, courageous leadership, and models of civic engagement and civil discourse. This event, titled “America @ 250: Celebrating Freedom’s Giant Leap,” features Rick Atkinson. This event is free and open to the public, but a ticket is required. Find out more: https://lifeat.purdue.edu/pls/

AVAILABLE ASSETS

The following assets are available for download and use.

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form.