Podcast 154: Haley Larsen
SUMMARY
“This Is Purdue,” the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.
Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, “This Is Purdue” aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.
Below, you’ll find helpful information, stories, and social media content regarding this episode of “This Is Purdue.”
STRATEGY
In this episode of “This Is Purdue,” we’re talking to Haley Larsen (PhD English ’21), story lead of marketing and measurement at Pinterest.
As a storytelling expert and creative strategist for a global visual engine and social media platform, Haley’s helping us dive into the fun, trending world of tactile hobbies — from knitting and pottery to mahjong and so much more!
Haley is also a proud Purdue alumna with a background in English literature and culture. She’ll unpack the factors behind the recent hobby revival — fueled by Gen Z — and how Pinterest is meeting this moment.
In this episode, you will:
- Learn more about how a pushback against hustle culture, a desire for connection and joy, and nostalgia for a prephone world are driving Gen Z’s interest in grandma-and-grandpa-core hobbies like crochet, scrapbooking and bird-watching.
- Hear more about Pinterest’s unique position as a major social platform that not only offers its users the ability to collect and curate visual inspiration but also encourages them to get offline to pursue their hobbies.
- Discover more about Haley’s favorite offline hobbies, including pottery, and how they’re pushing her outside of her creativity comfort zone and helping her find community.
- Get insights into the paradox of online hobby trends, including how this points to a broader human pattern and why engaging with online communities can help you develop your offline hobbies.
- Find out more about how slow, manual hobbies can improve your well-being and why the “friction” that comes with process-based activities is vital for self-reflection and self-development.
- Tune in for key takeaways from Pinterest’s Hobbies Trend Report, and how the platform’s rich search data predicts top hobby trends for the year, including “Kitchen Witch,” “Home Cafe Engineering” and “Handmade Hacker.”
- Learn more about Haley’s role and day to day as a story lead at Pinterest and how her Purdue liberal arts training set her up for career success with meaningful and measurable skills.
You don’t want to miss this episode with a Boilermaker and creative who’s helping to inspire hobby enthusiasts across the world!
RESOURCES INCLUDE:
- Links to the podcast
- Social graphics
- Suggested social post copy
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UTM campaign: this_is_purdue_haley_larsen
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Link to the podcast: https://stories.purdue.edu/podcast/haley-larsen
General podcast page: https://stories.purdue.edu/podcast/
Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232
Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw
AVAILABLE ASSETS
The following assets are available for download and use. Social assets include files for X, Facebook, LinkedIn, Instagram and Instagram Stories.
SOCIAL MEDIA GUIDANCE POSTING TIPS
Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:
- Keep posts short and direct
- Link all posts back to our landing page
- Include photos, videos or GIFs
- Use short URLs
SUGGESTED SOCIAL MEDIA POSTS
Facebook:
- What are your favorite hobbies? Comment below! On our latest episode of #ThisIsPurdue, Haley Larsen, @pinterest story lead and @PurdueCollegeofLiberalArts alumna, joins #podcast host Kate Young for an exciting and insightful conversation about the trending world of tactile hobbies — like crochet, pottery, pickleball and mahjong. Haley also dives into the factors driving this recent revival, including younger generations’ desire for joy, creativity and community outside of an optimized, tech-driven world. <link>
- Analog hobbies are fun, but they can get expensive. Haley Larsen, @pinterest story lead and @PurdueCollegeofLiberalArts alumna, shares her creative tips on how to pursue hobbies on a budget to help you spark joy. Swipe now to learn more. Listen to her full #ThisIsPurdue episode: <link>
- Why have younger generations become nostalgic for a prephone era — a time they’ve never experienced? Haley Larsen, @pinterest story lead and @PurdueCollegeofLiberalArts alumna, unpacks this phenomenon and how it’s influencing the recent revival of grandma-and-grandpa-core hobbies like knitting and bird-watching. Listen to her full #ThisIsPurdue episode: <link>
LinkedIn:
- Hobbies of a predigital era — like scrapbooking and mahjong — have become appealing to younger generations. @haley-larsen-anne, @pinterest story lead and @purdue-university-college-of-liberal-arts alumna, explains Gen Z’s fascination with grandma-and-grandpa-core hobbies on a new episode of #ThisIsPurdue. Listen to the full #podcast episode: <link>
- @pinterest recently released its fall Hobbies Trend Report, which shares top hobby trends and helps the global social media platform curate visual inspiration for its users. This year’s takeaways? An uptick in searches for “banana syrup recipe for coffee,” “herbal apothecary,” “trinket shelf ideas” and more! On the latest episode of #ThisIsPurdue, @haley-larsen-anne, story lead of marketing and measurement for Pinterest and @purdue-university-college-of-liberal-arts alumna, unpacks this fascinating data and what it means for amateur and expert hobbyists everywhere. Listen to the full #podcast episode: <link>
IG:
- Looking to host a fall craft night on a budget? Haley Larsen, @pinterest story lead and @purdueliberalarts alumna, offers her expert tips on #ThisIsPurdue! Swipe now to learn more. Listen to her full #podcast episode at the 🔗 in bio.
X:
- From bedazzling to pickleball, tactile hobbies are increasingly popular. On our latest episode of #ThisIsPurdue, Haley Larsen, @pinterest story lead and @PurdueLibArts alumna, breaks down why offline hobbies have become vital in our tech-driven world. <link>
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