Podcast 153: Allie Gabriel and Kate Zipay
SUMMARY
“This Is Purdue,” the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.
Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, “This Is Purdue” aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.
Below, you’ll find helpful information, stories, and social media content regarding this episode of “This Is Purdue.”
STRATEGY
In this episode of “This Is Purdue,” we’re talking to two professors in the Daniels School of Business: Allie Gabriel, the Thomas J. Howatt Chair in Management in the Organizational Behavior and Human Resource Management Department and director of the Center for Working Well, and Kate Zipay, associate professor of organizational behavior and human resources.
Allie and Kate are leading experts and researchers on employee well-being, work-life balance, performance and motivation. They were recently nominated for the Thinkers50 Radar Class of 2026, which recognizes 30 emerging management strategists from around the world.
This award-winning duo joins the podcast for a thought-provoking conversation about how professionals can retrain their brains to master productivity and focus in today’s digital age — at work and home.
In this episode, you will:
- Learn more about the difference between productivity and activity — and how “doomscrolling” on social media and constant email, Teams and Slack notifications can undermine our daily work tasks.
- Discover more about focus and cognitive stamina, like what these buzzwords really mean and how professionals can build their capacity for deep, meaningful work.
- Hear Allie’s and Kate’s tangible tips for retraining your brain to conquer digital distractions — like locking down your phone — and how they’re teaching their students to improve their digital well-being.
- Find out how to build a balanced “work diet” and why deep-thinking and low-stakes tasks are both vital parts of a healthy professional lifestyle.
- Dive deeper into how organizations can better support employee well-being and productivity and why leaders should start normalizing rest and recovery.
- Hear more about how “early bird” and “night owl” labels can inhibit our self-growth and how to plan your work schedule around the times that work best for you while still being collaborative.
- Explore why high performers are more susceptible to burnout and how rethinking your identity as a “doer” and setting boundaries can help improve your overall well-being.
- Learn more about Allie’s and Kate’s goals for the future and how Purdue is at the forefront of performance, productivity and well-being research.
- Gain insights into using AI to enhance productivity — and why it can give users a false sense of efficiency due to a lack of psychological ownership.
You don’t want to miss this episode with two innovative Purdue business professors and researchers who are transforming the way we work — and how we take care of ourselves.
RESOURCES INCLUDE:
- Links to the podcast
- Social graphics
- Suggested social post copy
LINKS and UTM PARAMETERS
When linking to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
UTM campaign: this_is_purdue_allie_gabriel_kate_zipay
UTM medium: Social (or email)
UTM source: Facebook, X LinkedIn, Instagram (or email newsletter name)
Link to the podcast: https://stories.purdue.edu/podcast/allie-gabriel-kate-zipay
General podcast page: https://stories.purdue.edu/podcast/
Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232
Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw
AVAILABLE ASSETS
The following assets are available for download and use. Social assets include files for X, Facebook, LinkedIn, Instagram and Instagram Stories.
SOCIAL MEDIA GUIDANCE POSTING TIPS
Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:
- Keep posts short and direct
- Link all posts back to our landing page
- Include photos, videos or GIFs
- Use short URLs
SUGGESTED SOCIAL MEDIA POSTS
Facebook:
- It’s normal for your progress to look different day to day. On the latest episode of #ThisIsPurdue, Allie Gabriel, the Thomas J. Howatt Chair in Management and director of the Center for Working Well at @PurdueBusiness, shares how this truth can help you avoid comparison with your peers and center your well-being. Watch the full #podcast interview today: <link>
- Multitasking may not be the best solution to enhance your productivity. In fact, it can hurt your long-term progress. Allie Gabriel, @PurdueBusiness’ Thomas J. Howatt Chair in Management and director of the Center for Working Well, and Kate Zipay, associate professor of organizational behavior and human resources, explain the hidden costs of multitasking on #ThisIsPurdue. Listen to the full #podcast episode today: <link>
LinkedIn:
- On the latest episode of #ThisIsPurdue, @allisongabriel, the Thomas J. Howatt Chair in Management and director of the Center for Working Well at @purduebusiness, has powerful advice for professionals who may be struggling to advance at work. Want more tips for navigating your work and well-being? Watch the full #podcast episode to learn more: <link>
- What does true productivity look like in a world filled with constant digital distractions — from “doomscrolling” on social media to never-ending Teams and email notifications? On a new episode of #ThisIsPurdue, @kate-young-podcast is joined by two @purduebusiness professors who tackle this timely question: @allisongabriel, the Thomas J. Howatt Chair in Management and director of the Center for Working Well, and @kate-zipay, associate professor of organizational behavior and human resources. They dive into:
- Tangible tips for retraining your brain to win back your focus today
- How you can grow your cognitive stamina for deep-thinking tasks
- Why high performers are more susceptible to burnout
- How to effectively practice rest and recovery when your attention is a commodity
… And so many more thought-provoking insights! Listen to the full episode: <link>
- Are you productive? Or just busy? On a recent episode of #ThisIsPurdue, @kate-zipay, associate professor of organizational behavior and human resources at @purduebusiness, unpacks the difference between productivity and activity — and why it matters for working professionals. Watch the full #podcast episode to learn more: <link>
- Did you know there’s a cognitive cost to multitasking? It’s called “attention residue” — or the lingering impact of a previous task on your current task. On #ThisIsPurdue, @allisongabriel and @kate-zipay, @PurdueBusiness professors and employee well-being experts, weigh in on this phenomenon and how to turn off the noise to focus on individual tasks. Listen to the full #podcast episode: <link>
IG:
- It’s hard not to compare your progress with colleagues or peers. But @purduebusiness professor Allie Gabriel says it’s completely normal to progress differently. Your best is enough. Comment below to share your go-to advice for balancing productivity and well-being. Watch the full #ThisIsPurdue interview at the in our bio.
X:
- Focus feels harder in today’s digital age. But on #ThisIsPurdue, @ProfASGabriel and Kate Zipay, @PurdueBusiness professors and workplace well-being experts, explain how it’s possible to retrain our brains to master productivity. <link>
- What’s the difference between productivity and activity — and which one helps us drive momentum at work? Kate Zipay, associate professor of organizational behavior and human resources at @PurdueBusiness, breaks these questions down on a new episode of #ThisIsPurdue. <link>
TAGGING RECOMMENDATIONS
Please tag Purdue University and use the hashtag #ThisIsPurdue
Facebook: @PurdueUniversity
X: @lifeatpurdue
Instagram: @lifeatpurdue
Other tagging options include:
@PurdueBusiness
@ProfASGabriel
@allisongabriel
@kate-zipay
CAMPAIGN SPECIFIC HASHTAGS
#ThisIsPurdue
CAMPUSWIDE HASHTAGS
#PurdueUniversity
#MySmallStep = Student stories
#MyGiantLeap = Faculty/Alumni stories