Podcast 152 – Stephanie Pemberton

SUMMARY

“This Is Purdue,” the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, “This Is Purdue” aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.

Below, you’ll find helpful information, stories, and social media content regarding this episode of “This Is Purdue.”

STRATEGY

In this episode of “This Is Purdue,” we’re talking to Stephanie Pemberton (BA communication ’05), senior vice president of marketing for the Indianapolis Colts.

For over 20 years, Stephanie has worked in multiple marketing and community relations roles within the Colts organization. As a proud Purdue alumna and marketing executive in the NFL, she has key insights into the future of sports careers and how students can break into the industry through its many diverse pathways.

The Indiana native and sports marketing leader joins host Kate Young for an exciting interview from the Indiana Farm Bureau Football Center — near Purdue’s Indianapolis campus — to celebrate Purdue’s powerful new partnership launch with the Colts!

In this episode, you will:

• Learn more about how the sports industry has evolved in the past few decades and what careers are the most in demand, including areas like fan experience, sports performance and data analytics.
• Find out what skills and experiences students need to gain if they want to land careers with professional sports organizations like the Colts, and what qualities set successful candidates apart.
• Hear how rapidly evolving technology like AI is being integrated into the Colts organization — and the NFL at large.
• Discover more about Stephanie’s background and path to working for the Colts, including how her time as an intern with Purdue Athletics helped launch her decadeslong NFL career.
• Tune in for more about Stephanie’s vision for Purdue’s new partnership with the Colts and how it will accelerate the talent pipeline in Indianapolis.
• Learn more about what energizes Stephanie about the Colts’ future — like building a global audience — and why her commitment to the fans and community inspires her every day.

You don’t want to miss this episode with a Boilermaker who’s invested in fostering the next generation of sports leaders!

RESOURCES INCLUDE:

• Links to the podcast
• Social graphics
• Suggested social post copy

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM campaign: this_is_purdue_stephanie_pemberton

UTM medium: Social (or email)

UTM source: Facebook, X LinkedIn, Instagram (or email newsletter name)

Link to the podcast: https://stories.purdue.edu/podcast/stephanie-pemberton

General podcast page: https://stories.purdue.edu/podcast/

Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232

Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include files for X, Facebook, LinkedIn, Instagram and Instagram Stories.

SOCIAL MEDIA GUIDANCE POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:

• Keep posts short and direct
• Link all posts back to our landing page
• Include photos, videos or GIFs
• Use short URLs

SUGGESTED SOCIAL MEDIA POSTS

Facebook:

• Football season is in full swing, and to celebrate, we’re spotlighting an @NFL executive on #ThisIsPurdue! Stephanie Pemberton, senior vice president of marketing for the @colts, is diving into the future of sports careers — from fan experience to data analytics and AI. This episode also highlights Purdue’s exciting partnership with the Colts. <link>
• The @NFL may be changing, but the @colts will always be driven by curiosity, innovation and passionate fans. Stephanie Pemberton, the franchise’s senior vice president of marketing and @PurdueCollegeofLiberalArts alumna, shares why these values have persisted for decades within the organization. Listen to her full #ThisIsPurdue episode: <link>
• @colts players and fans love to make a statement with their gameday fits! Stephanie Pemberton, senior vice president of marketing for the Colts and @purdue-university-college-of-liberal-arts alumna, discusses how the franchise is embracing this passion for fashion — especially when it comes to their social media strategies. Listen to the full #ThisIsPurdue episode: <link>

LinkedIn:

• “I’m excited for the possibilities of just pouring back into those students who are looking to grow their sports careers.” On a new episode of #ThisIsPurdue, we’re joined by @s-pemberton, senior vice president of marketing for the @indianapolis-colts and @purdue-university-college-of-liberal-arts alumna! She’ll discuss: Purdue’s powerful new partnership with the Colts Expanding sports opportunities for Purdue students in Indianapolis Tech-driven sports careers and the skills and experiences students need to be successful How AI is changing the Colts franchise and the @national-football-league overall … and so much more! Don’t miss this insightful episode. Listen today: <link>
• Emerging AI and data technologies are changing the sports industry, but the @national-football-league is adapting through cutting-edge career opportunities. On a new episode of #ThisIsPurdue, @s-pemberton, senior vice president of marketing for the Colts, walks through five NFL careers of the future — like head of AI and data privacy analyst. Listen to the full episode to learn more: <link>

X:

• The @NFL season starts soon, and we’ve got a special #ThisIsPurdue guest to celebrate! Stephanie Pemberton, senior vice president of marketing for the @Colts, is on the #podcast to discuss the future of sports careers. Don’t miss it! <link>
• For the @Colts, the fans always come first. On #ThisIsPurdue, Stephanie Pemberton, the organization’s senior vice and @PurdueLibArts alumna, breaks down the importance of this core value and how it drives innovation. 🎧: <link>

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