Podcast 151 – Lauren Link 

SUMMARY

“This Is Purdue,” the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, “This Is Purdue” aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.

Below, you’ll find helpful information, stories, and social media content regarding this episode of “This Is Purdue.”

STRATEGY

In this episode of “This Is Purdue,” we’re talking to Lauren Link (BS dietetics/health, fitness and nutrition ’11, MS health and kinesiology ’19), assistant athletics director of sports nutrition for Purdue Athletics.

As a registered dietitian, Lauren and her team manage the menu planning, nutrition education and food service for 18 varsity teams at Purdue, including basketball, football, volleyball and soccer. She’s also a proud graduate of Purdue’s College of Health and Human Sciences and a former collegiate athlete herself.

The nutrition expert sits down with host Kate Young to debunk the myths — and explain the realities — behind the recent health crazes dominating our social media feeds.

In this episode, you will:

• Learn more about what’s fueling viral nutrition trends on TikTok, including the protein craze and “fibermaxxing,” and why we should be cautious about who we get our health information from. 
• Hear how doctors, dietitians and nutritionists can use social media to combat health and nutrition misinformation. 
• Discover more about the national rise in the use of GLP-1s and how it’s impacting the protein industry and the overall population. 
• Get the facts about the U.S. supplement industry and how to be more informed the next time you’re buying vitamins or supplements. 
• See what Lauren has to say about the types (and amounts) of food the average adult needs to consume daily to stay physically and mentally well — without breaking the bank. 
• Dive deeper into how AI is changing the health, nutrition and fitness space and Lauren’s expert tips for using AI for your weekly shopping and meal planning.  
• Find out about Lauren’s vital nutrition coaching work with Purdue’s student-athletes and how she helps them perform at an elite level and center their well-being. 
• Hear more about Lauren’s Boilermaker journey, including her time as a Purdue soccer player, and why she’s passionate about helping students successfully transition into life after elite sports. 

You don’t want to miss this fascinating episode with a Purdue alumna who’s empowering Boilermaker athletes in their health and nutrition journeys!

RESOURCES INCLUDE:

• Links to the podcast
• Social graphics
• Suggested social post copy

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM campaign: this_is_purdue_lauren_link

UTM medium: Social (or email)

UTM source: Facebook, X LinkedIn, Instagram (or email newsletter name)

Link to the podcast: https://stories.purdue.edu/podcast/lauren-link

General podcast page: https://stories.purdue.edu/podcast/

Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232

Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include files for X, Facebook, LinkedIn, Instagram and Instagram Stories.

SOCIAL MEDIA GUIDANCE POSTING TIPS 

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:

• Keep posts short and direct
• Link all posts back to our landing page
• Include photos, videos or GIFs
• Use short URLs

SUGGESTED SOCIAL MEDIA POSTS

Facebook:

• High-protein diets are all the rage across social media channels. But how did we get here? Lauren Link, assistant athletics director of sports nutrition for @purduesports and a registered dietitian, sheds light on this social media craze and the realities fueling it — including the rise in GLP-1 usage. Listen to her full #ThisIsPurdue episode: <link> 

• Do you follow health and nutrition influencers on social media? Lauren Link, assistant athletics director of sports nutrition for @purduesports and a registered dietitian, recommends being careful about the people you trust for health and nutrition information, especially if they’re not doctors, dietitians or nutritionists. Hear more of the @HHSPurdue alumna’s insights on #ThisIsPurdue. Tune in today: <link> 

• Do you know the difference between a nutrition facts label, supplement facts label and drug facts label? Lauren Link, a registered dietitian and nutrition expert with @purduesports and @HHSPurdue alumna, decodes the science behind these labels and why they matter on #ThisIsPurdue. Catch the full #podcast episode for more: <link> 

LinkedIn:

• Social media has increased our access to health and nutrition information. But how can you learn to separate truth from pseudoscience? According to @lauren-link-ms-rd-cssd-0900b413, assistant athletics director of sports nutrition for @purdue-sports, it’s important to be cautious and know the facts. On a new episode of #ThisIsPurdue, the registered dietitian and @purduehhs alumna unpacks the viral health and nutrition trends dominating our social media feeds — from “fibermaxxing” to an increased emphasis on protein consumption. And she shares her expert tips for being a smart consumer and eating healthy meals on a budget with the help of AI. She also dives into her unique nutrition coaching work with hundreds of Purdue’s student-athletes and how she and her team are helping enhance athletes’ performance and overall well-being. Don’t miss her nourishing takeaways! Listen to the full interview: <link> 

• Despite popular belief, carbohydrates aren’t bad for you. On the latest episode of #ThisIsPurdue, @lauren-link-ms-rd-cssd-0900b413, assistant athletics director of sports nutrition for @purdue-sports and a registered dietitian, explains why. Listen today: <link> 

• Who are your favorite health and nutrition influencers on social media? Are they doctors, dietitians or nutritionists? On a recent episode of #ThisIsPurdue, @lauren-link-ms-rd-cssd-0900b413, assistant athletics director of sports nutrition for @purdue-sports and a registered dietitians, shares why it’s important to be discerning when it comes to getting advice from health and nutrition influencers who don’t have backgrounds in science. Lauren also explains how actual industry experts can combat the spread of misinformation online. Listen to the full episode to learn more: <link> 

IG:

• Your nutrition questions = answered. @linktonutrition, @purduesports’ assistant athletics director of sports nutrition and a registered dietitian, busts three popular nutrition myths on the latest episode of #ThisIsPurdue. Watch the full #podcast episode at the link in our bio. 

X:

• Many social media influencers promote high-protein diets, but how much protein do we actually need to eat per day? On this #ThisIsPurdue, @linktonutrition, @PurdueSports’ assistant athletics director of sports nutrition, breaks down the facts. <link> 

TAGGING RECOMMENDATIONS

Please tag Purdue University and use the hashtag #ThisIsPurdue

Facebook: @PurdueUniversity
X: @lifeatpurdue
Instagram: @lifeatpurdue

Other tagging options include:

@linktonutrition

@PurdueSports

@HHSPurdue

CAMPAIGN SPECIFIC HASHTAGS

#ThisIsPurdue

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories