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Purdue Brand Studio / Brand / Purdue Brand Guides

Purdue Brand Guides

The following Purdue brand guides are designed to provide everything you need to tell Purdue’s best stories with consistency and impact.

Purdue University Brand Guide

Purdue University Brand Guidelines

This comprehensive guide provides overall guidance for Purdue’s main brand. It includes strategy, messaging, voice and tone, colors, fonts, photography, and more to ensure a consistent and powerful brand presence.
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Purdue Global Brand Guide

Purdue Global Brand Guidelines

Explore the distinctive look and feel of Purdue Global with this guide. It covers strategy, voice and tone, and visual language. Additionally, view Purdue Global’s brand resources for brand logos, templates and more.

  • View guide
  • Purdue Global brand resources
Purdue One Health Brand Guide

Purdue One Health Guide

This guide will help you apply visual language to clearly and consistently communicate about the Purdue One Health key presidential initiative. Learn how to maintain a cohesive message without relying on a logo or co-branding.
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Purdue Computes Brand Guide

Purdue Computes Guide

Learn how to use visual language to consistently communicate about the Purdue Computes key presidential initiative. This guide explains how to maintain a cohesive message without creating a logo or co-brand.
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Purdue Polytechnic Brand Guide

Purdue Polytechnic High Schools Brand Guide

This guide provides essential information for using Purdue Polytechnic High Schools’ distinct brand identity. It supports the mission and goals of PPHS by ensuring a consistent and impactful brand presence.
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Purdue University in Indianapolis Brand Guide

Purdue University in Indianapolis Style Guide

This guide defines the Purdue University brand in Indianapolis and describes how we bring it to life. Use the strategy, messaging, voice, tone, colors, fonts, photography and more in this guide to consistently communicate about Purdue in Indianapolis. 
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Last modified: July 17, 2026

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