Data and AI Storytelling Certificate
Data and AI Storytelling Certificate
Take Your Next Giant Leap with Purdue’s Data and AI Storytelling Certificate
In this program, students not only learn the foundational principles of data-based storytelling but also apply these concepts through real-world examples, case studies and hands-on projects. They develop the ability to critically analyze and justify the use of key data visualization techniques, narrative structures and ethical considerations essential to communicating data effectively.
By mastering these core skills, students position themselves for leadership roles in data-driven industries across sectors such as business, healthcare, education and technology. Designed for working professionals, this program is offered 100% online in a flexible format that allows learners to balance their studies with personal and professional commitments.
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Course Spotlight
This course teaches students to approach research as a narrative, from data collection to storytelling. With a foundation in statistics, it guides learners in transforming results into meaningful stories that demonstrate causality. Students will practice generating hypotheses, linking research design to narratives and avoiding common fallacies.
This course teaches students how to transform data into clear and compelling visual stories. Students will practice creating effective visualizations such as stacked bar charts, time series and causal chains that support persuasive narratives. Students will also learn to avoid common design pitfalls and apply proven narrative techniques to strengthen both written and visual storytelling.
This course teaches students to create data stories rooted in ethical research and respect for human rights such as autonomy, fairness and trust. Learners will develop processes to ensure transparency, validity and responsible data use. They will also learn to measure a story’s impact on audience beliefs and determine when a story becomes actionable.
