November 18, 2020

Purdue and Simplilearn launch digital marketing graduate program

WEST LAFAYETTE, Ind. — Purdue University is teaming with Simplilearn, an international online training company, to offer a new Post Graduate Program in Digital Marketing.

The online program offers learners the benefit of Purdue’s academic excellence and Simplilearn’s award-winning curriculum to develop a set of in-demand digital marketing skills and accelerate their careers.

The curriculum is designed for learners to gain an understanding of data collection and analysis methods used by marketing professionals, and learn to access, choose and use appropriate analytics tools and techniques within a given marketing budget. The key domains covered include search engine optimization (SEO), social media, pay-per-click (PPC), web analytics and email marketing.

The Post Graduate Program in Digital Marketing is delivered via Simplilearn’s high-engagement bootcamp-style learning delivery model, a combination of self-paced, online classes, expert, instructor-led live virtual classrooms, and interactive labs with more than 200 hours of applied learning and 40 hours of self-paced learning modules.

The program, offered in partnership with Purdue Online, also includes interactive Masterclass sessions with top instructors from Purdue, and learners work on a Capstone project with the opportunity to solve real-world marketing challenges. On completion, students will be equipped with skills required to plan and drive digital marketing strategies, with in-depth understanding of the advantages and limitations.

The Post Graduate Program in Digital Marketing is ideal for new graduates, working professionals with one to two years of experience in the fields of sales, marketing and advertising, and mid-career professionals in roles such as brand managers, pay-per-click specialists, social media strategists and digital marketing managers.

“With half the world's population using social media, companies are making significant investments in digital media marketing,” said Gerry McCartney, executive vice president for Purdue Online. “By the end of 2020, advertising spends on social networks are expected to reach more than 50 billion dollars. Every organization should understand why it has become essential to implement, and to have a workforce skilled in digital solutions. We look forward to working with Simplilearn to bring job-relevant learning to aspirants globally.”

Program graduates receive a joint post-graduate certification from Simplilearn and Purdue, along with Purdue University Alumni Association membership. Learners also receive certificates from Simplilearn for individual courses in the learning path. In India, graduates will be enrolled in Simplilearn's Job Assistance service and have access to an IIMJobs Pro-Membership for six months.

“The demand for digital marketers is at its peak, making it one of the top jobs for 2021,” said Anand Narayanan, chief product officer for Simplilearn. “This program caters to those looking for a new career in digital marketing or who want to improve their marketability to potential employers. We are happy to collaborate with Purdue University, one of America’s top 10 public universities, and provide our learners with an online program that will help them become a digital-age project leader.”

Contact: Diana Hancock, hancockd@purdue.edu

Source: Gerry McCartney, mccart@purdue.edu

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