September 24, 2016

Purdue launches parent and family campaign

Mitch Daniels President Mitch Daniels on Saturday (Sept. 24) during Purdue’s Family Weekend announced a parent and family campaign as part of "Ever True: The Campaign for Purdue University." (Purdue University photo/Jake Jenkins) Download image

WEST LAFAYETTE, Ind. – Purdue President Mitch Daniels on Saturday (Sept. 24) during Purdue’s Family Weekend announced a parent and family campaign as part of Ever True: The Campaign for Purdue University.

Addressing alumni and friends of the university at a tailgate event before the Purdue-Nevada game, Daniels cited Purdue’s commitment to affordability and world-class education and invited the parents and family members of Purdue students to help make an impact through giving.

The parent- and family-focused fundraising effort seeks to raise $30 million by June 30, 2019, when the overarching campaign concludes. Ever True: The Campaign for Purdue University was publicly announced on Oct. 9, 2015, with a goal of $2.019 billion and the priorities “Place Students First,” “Build on Our Strengths” and “Champion Research and Innovation.”

Dollars raised through the parent and family campaign go to any area that a donor wishes, including academic programs, scholarships, student organizations or the Purdue Parents Fund, which supports student success, leadership and well-being.

“At Purdue, we’ve had an increased focus on affordability, but the cost of education still presents a challenge for many students,” said Amy Noah, vice president for development. “Gifts through the parent and family campaign help us close the gap and create great access to a world-class education for students.”

Contributions to student support reached a record $70.3 million in Purdue’s 2015-16 fiscal year. Through the campaign priority “Place Students First,” Purdue has three areas of focus:

* Keeping a Purdue education affordable, which includes increasing the number and size of scholarships for a vibrant and talented student body

* Providing collaborative, state-of-the-art learning environments, such as the Krach Leadership Center, which opened in 2014; the Honors College and Residences, which was dedicated on September 9; the Wilmeth Active Learning Center, which opens in 2017; and the Bechtel Innovation Design Center, also scheduled to open in 2017

* Enhancing the quality of life on and around campus through programming and the physical environment

Contact: Lisa Tally, executive director for philanthropic communications, University Development Office, 765-494-2181,
Source: Amy Noah,  765-494-1704,

Purdue University, 610 Purdue Mall, West Lafayette, IN 47907, (765) 494-4600

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