Purdue part of new international video project exploring climate change as a health crisis

Purdue fountain

WEST LAFAYETTE, Ind. —

A short film created for Purdue University and produced by BBC StoryWorks Commercial Productions builds on the award-winning reputation of Purdue’s Marketing and Communications department to use cinematic storytelling to convey the impact of the university’s education and research.

Watch the Purdue-branded film on YouTube.

This mini-documentary is part of a branded series, “The Climate and Us,” presented by the Global Climate and Health Alliance. BBC StoryWorks, the commercial content division of BBC Studios, had approached Purdue for the creation of this film. Purdue Marketing and Communications agreed to fund the film to share the university’s research and build brand affinity with a global audience.

The film captures how a professor in Purdue’s College of Engineering, Andrew Whelton, successfully helped a Colorado community recover from drinking water contamination caused by the 2021 Marshall Fire.

Alongside this film, Purdue Marketing and Communications tells more of Whelton’s story through a captivating written piece and photos of his travels to the sites of communities impacted by wildfires. The piece lives on The Persistent Pursuit website, created to dynamically showcase stories about the people who make up Purdue.

Projects from Purdue’s marketing team are currently finalists in five categories for PR Daily’s Content Marketing Awards, including Team of the Year, and in two categories for Campaign US BIG Awards. The video “What Can You Imagine at Purdue?” is among the team’s award-winning creations. For the third year in a row, Purdue has been recognized as the only university on Fast Company’s Brands That Matter list.

Media are encouraged to share, post and publish this content.

Media contact: Kayla Albert, 765-494-2432, wiles5@purdue.edu

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