Telling Our Story - Why Purdue?

Creating our Employer Brand

As an employer of choice, it’s important to attract potential employees with the right skills – but it’s equally important to retain and engage the employees we have. In 2023, Purdue University partnered with Brandemix to develop and implement an employer brand. Our employer brand shares the values and the culture of working at Purdue, which helps us create recruitment materials that will attract the right kind of person for Purdue.

Together, we crafted our Employer Value Proposition (EVP): Unrivaled pride, unlimited potential. On this path together.

Through employee conversations and surveys, we captured four culture differentiators:

• Tight community: We cherish shared experiences
• Global perspective: We get to know the world from where we work
• Boilermaker Pride: We have staying power and star power
• Opportunities: We have endless opportunities to learn and grow

Your participation – sharing your story – helped us to tell Purdue’s story.

Telling Your Story: Why Purdue

We all have a story about what brought us to Purdue and what keeps us here. Whatever your success story may be, whether you have found your home department and are flourishing, or you are seeking a career path that can take you across the University, your work matters. And your story could make a difference to someone asking the question, "Why Purdue?"

If you'd like to help tell the Purdue story by sharing your story, you can fill out this survey. Unrivaled pride. Unlimited potential. 

Why Purdue? Let them hear it from you.