Jean Zavala, Ariana Torres, and Stephen Meyers, in collaboration with Purdue’s Department of Entomology and Agronomy, have released a new extension article, Business Characteristics of Hemp: Agronomic and Marketing Barriers. Exploring the expanding hemp sector can be intricate, especially with the rising U.S. production. This study sheds light on the business and marketing barriers facing hemp growers in 6 states, offering insights into strategies for unlocking potential.