Horticulture Business Lab Shares Research at National Economics Conference

Two presenters stand in front of a conference presentation screen displaying information about a financial decision-support tool for high tunnel cut flowers.

Mario Muñoz and Maria Celeste Ortez of Purdue’s Horticulture Business Lab presented at the Agricultural & Applied Economics Association (AAEA) Annual Conference in Kansas City, July 26–28. Their presentation showcased how the Purdue HortCalculator can be used as a climate-adaptive financial decision tool to support decision-making in high-tunnel cut flower production.

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