January 18, 2017
Purdue, ASTA partner to offer 30th management academy
WEST LAFAYETTE, Ind. – Purdue University’s Center for Food and Agricultural Business will again partner with the American Seed Trade Association to offer the ASTA Management Academy, March 6-10 in West Lafayette.
The academy focuses on the practical application of general management concepts that are critical to the long-term success of seed companies. Purdue faculty and seed-industry experts will lead sessions on topics that include marketing management, organizational leadership, financial management and strategic management.
The 2017 academy is the 30th anniversary of the program and the center’s partnership with ASTA.
“Management within the seed industry is both challenging and exciting when we think about the fast-paced changes in research and development, shifting regulations and ever-increasing competitive pressure,” said Allan Gray, director of the Center for Food and Agricultural Business and professor of agricultural economics. “The ASTA Management Academy is carefully designed to help participants become more aware of all of the implications of seed industry dynamics while also building management and leadership skills.”
Gray will serve as one of the program presenters alongside Freddie Barnard, professor of agricultural economics; Mike Boehlje, distinguished professor of agricultural economics; Larry DeBoer, professor of agricultural economics; and Scott Downey and Michael Gunderson, associate directors for the Center for Food and Agricultural Business and associate professors of agricultural economics.
The keynote speaker is Mark Herrmann, president and CEO of AgReliant Genetics and ASTA chairman. New for this year’s program is the addition of Executive in the Classroom Craig Newman, AgReliant’s recently retired president and CEO.
The program is designed for both experienced decision makers and those who are new to the industry. Past participants have represented all segments of the seed business, including vegetable and garden, corn and soybean and turfgrass.
Visit the program website at http://agribusiness.purdue.edu/ASTA-2017 for more information and a link to register. ASTA members receive a special registration rate of $2,595 per person as a membership benefit. Non-member registration is $3,695 per person.
For more information and group rates, contact Aissa Good, center business development manager, at 765-496-3884, aissa@purdue.edu.
Writer: Jennifer Stewart-Burton, 765-496-6032, jsstewar@purdue.edu
Sources: Allan Gray, 765-494-4323, gray@purdue.edu
Aissa Good, 765-496-3884, aissa@purdue.edu
Agricultural Communications: (765) 494-8415;
Darrin Pack, dpack@purdue.edu
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